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The incentive is not there for traders in open because they can do the exactly the same thing, but better in Solo.
Incentive is possible - in fact very easy to make for FD... More profit and have escorts = kill pirates ...... The pirate is now becoming YOUR content , not just you becoming HIS. He's not just chasing you down, you are fighting back with a good friend or wing man. That's interesting gameplay
I mean that's what trade fleets use to do - maybe even "EAST INDIA COMPANY" in real life, they had escorts - made big $$$$ with their wares. It's not rocket science to create this idea, it just requires removal of a comfort zone to try to make it work.
Why do you think they gave the 5-15% bonus or whatever it was to anyone in your wing? It was to incentive having other players like an escort. Except, instead you can just run 4 traders in Solo and the 5-15% was not enough to warrant any "escort" gameplay because it was to trivial
So yes, it is completely possible for Frontier to balance the Open gameplay to work. However, if they increase the 5-15% trade bonus in wings to say, 50% to try and get people to wing up in Open - All it is doing is making the 4 man wing in Solo get more money. Still nobody will sign up to be an "escort" because it's not needed in the current gameplay environment.
Daffan, I don't think your ideas here are bad, but there is a problem...
You keep talking about 'emergent' gameplay as if it's some grail, and decrying 'grind' as the evil way we are forced to play the game. Then you ask for / suggest greater rewards (grind) to enable the emergent gameplay. It cannot be both things, either emergent gameplay trumps grind, and we want to do it because it's better, or we are still all grinding, but FD 'reward' us for grinding with others. Some people don't want to grind with others.
I should also say that I believe there are many obstacles to the emergent play that you envision. This isn't a job for players, it's something to do when they have the free time, so there is no guarantee that your escort of friends will be available when you want to play, and if such gameplay is rewarded, then that punishes players who cannot commit the time to playing the game.
This goes back to the statement that playing Open is the reward in itself, you get to have the gameplay you want with others, and if players want to do that, they can right now, but they don't. Because it's more efficient in Solo? Perhaps, but there's also the distinct possibility that it's because people don't actually want what you consider to be better, more interesting gameplay. Right now we have the choice, grind if that's what you call it, and that's what you want to do, or immerse yourself in the game with others.
I strongly believe that FD cannot, and will not try to coerce players into playing the game in a way that they don't want to, hence the modes, and the ability to freely move between them. If you are my escort, and we are on at the same time, we can play together and enjoy the camaraderie and emergent gameplay, but if I am online and you are not, I can continue to play without my escort and without worrying that I will be attacked by a wing of player pirates when I do not have the defense that I require (you). I shouldn't be obliged to play the game only when you are available, and vice versa.