since another CMDR is stating "It has always been stated" I will post part of the pm I sent support:
Links probably don't work now.
"There is confusion about the Cobra Mk IV that is part of the E: D Horizons expansion.
I am an Alpha backer, that got the Lifetime Pass as part of my purchase.
Assuming one owns Elite: Dangerous, and buys Horizons, or the Lifetime pass, then:
According to Michael Brooks here:
https://forums.frontier.co.uk/showth...=1#post2637465
The cobra is free.
According to the Elite Dangerous Facebook Here:
https://www.facebook.com/EliteDangerousOfficial?fref=nf
The cobra is free
According to The Frontier store: "For a limited time all existing Elite: Dangerous players will receive a £10 loyalty discount plus the exclusive Cobra Mark IV ship when ordering the Elite Dangerous: Horizons through the Frontier Store. Discount will be automatically applied at checkout. The Cobra Mark IV will be added to your account when Elite Dangerous: Horizons Lands."
I interpret "will receive...the exclusive Cobra Mark IV" and "added to your account" as being free."