On 28 February 2018 Maplin went into administration placing 2,500 jobs at risk,[3] and on 25 June 2018 all Maplin stores ceased trading. In August 2018, BuyItDirect purchased the Maplin name, and is making a Maplin themed website to open soon as an online only shop.[4][5][6][7]


https://en.wikipedia.org/wiki/Maplin_(retailer)

So obvious and cynical business practice. It was the strategy all a long.