A thought about ATMs

[llondru]

Yes, there are not frequently used.
Yes, MOST of the peeps run out of money and complain that can't buy a drink or enter a ride ... and don't visit an ATM.

BUT ... can we consider MAYBE that those peeps ACTUALLY don't have more money on their bank account, and are not as as wealthy as we would like.

The fact is, that I made a research polling several dozens of peeps... and seems some of them come into the park with a quantity, and because they have a wealthy economy, they are able to withdraw a lot of money.

Two examples :

Came into the park with 359.95€ and spent 345.94$ , so 14,01$ left when they went to the ATM. They withdraw 285$, so a 82% increase in their budget

Came into the park with 505.95$ and withdraw 365$ so a 72% increase in their budget.

My conclusion is that the better your park is in terms of ranking, it will attract more wealthy peeps (seems logic). If those peeps run out of money, they will be willing to spend A LOT more because their experience is good.

My take is : Put allways enough ATM's through all the park, so when peeps run out of money AND are wealthy AND have a good time, can continue spending. A single withdrawal pays off in terms of ROI.
I would also suggest to keep ATM's fees to 0$. You don't want to make money from ATM's , you want peeps to spend more, period.

So : Build a great park, and the same proportion of ATMs as toilets. Don't take into consideration if they cost you an ammount of money at the end of the month. It is worth it.

 

[Bullethead]

....
My take is : Put allways enough ATM's through all the park, so when peeps run out of money AND are wealthy AND have a good time, can continue spending. A single withdrawal pays off in terms of ROI.
I would also suggest to keep ATM's fees to 0$. You don't want to make money from ATM's , you want peeps to spend more, period.

So : Build a great park, and the same proportion of ATMs as toilets. Don't take into consideration if they cost you an ammount of money at the end of the month. It is worth it.

I agree. The better the park rating, the more likely peeps are to use ATMs. It will still be a small fraction of the total but as the park grows and its rating improves, that small fraction will get slightly bigger.

It seems to me that families are the most likely to use ATMs, with teens a distant second, and adults hardly at all. Families also tend to have the most money to start with. It follows that the way to maximize ATM usage is to 1) build a great park, and 2) have a lot of family-friendly stuff to attract more families. And of course the ATMs should be free of charge because often peeps only visit ATMs when they have less than $1 left.