ARX store inflation

Is this well known? Are we sure it's true? Given the general attitudes towards "game is dying" posts it seems like the concensus was that things were well and fine.
If the entire notion that they have been / are running the servers at a loss is incorrect and a complete misconception, that would make me really happy.
It's technically true if you take an extremely expansive definition of "running the servers" but that's all.

This is Frontier's most recent investor presentation: https://frontier-drupal.s3-eu-west-...rontier-fy24-interim-results-presentation.pdf - the thing you want to look at is the Cumulative Cash Flow graph on page 14. This shows the net income minus expenditure attributable to each franchise, with the Y-axis being "release day". So you can see spending building up before release and then - at least for their more successful products! - the sales of the game paying for that expenditure and continuing to bring in money longer term.

If you look at the orange Elite Dangerous line, then you can see a few months in years 5-7 where the line briefly turns downwards. In those months, then Elite Dangerous was bringing in less money than was being spent on its operations and development. This is because Frontier was spending very substantial amounts of money (you can compare with the income graph on the previous page) on developing Odyssey, and in a few months actually spent more on Odyssey development than the ED franchise alone was bringing in. That's not at all a cause for concern - spending temporarily exceeding income during the intensive development phase of a new product is normal, and that's why Frontier runs multiple franchises so that they can cover short-term dips in income or peaks in expenditure for each other.

There have also been a couple of individual months in the recent years 8-9 where the line dips downward again. That's not great but it's not a crisis either - the overall annual trend remains positive.



The other thing to note is that years 8 to 9 (roughly 2022 and 2023) saw continued development of Elite Dangerous - more Odyssey fixes in the early half of 2022, the whole Thargoid war content, plus presumably at least some preparation for the Powerplay rewrite and concept work on the new ships. So expenditure on Elite Dangerous during those years isn't just "the servers" - it's also the salaries and expenses of developers, artists, project managers, testers, etc. etc.

So unless you make some very unlikely assumptions about the relative balance of server costs versus development costs for ED, it's certainly the case that "the servers" haven't been run at a loss. Sometimes they've spent more than ED's direct monthly income on servers plus development, yes - but that's an investment in keeping long-term interest in ED up and should if it works pay for itself fine over the longer term [1,2]. Equally, that also means that if ED's income was to drop further, there's still probably quite a cushion where it can be kept running cashflow-positive for quite a few years on a "critical bug fixes only" policy. (As Legacy players will be very aware, of course!)


To look a bit further ahead ... it is also the case - the graph on page 13 is probably clearer for this - that ED doesn't bring in as much raw income as it used to. That shouldn't be a surprise - it's incredibly rare that a 10-year old game does! - but it does mean that in the longer-term (and we're probably looking more at "5 years time" than "next year", provided the company as a whole survives) the expenses are going to keep going up with inflation, and the income is probably going to keep gradually trailing off. So for further development to continue in the long-term - running the servers could potentially stay a lot longer - they need to get some new sources of ED income.

(Whether any of the recent changes are actually going to be an effective way to get more ED income is very much a "we'll see what things look like in a year" situation!)


[1] If Frontier were to decide that another "big DLC" was the way to boost ED's fortunes, then you'd expect to see that cashflow line go quite noticeably negative during the intensive development periods and provided it sold well afterwards that would be absolutely fine. At the moment Frontier likely doesn't have enough general profitability and cashflow to want to take that risk; if its management sim releases all go well it might think differently by 2027.
[2] "Frontier should be spending less on development of Elite Dangerous" is probably not what anyone on this forum pointing at those negative months is suggesting!
 
Devaluating the ARX is the worst move.

I got a healthy amount of ARX last summer to enable me to pick a store item if I so wanted.
Last week I was able to buy around 20 skins of 18xx ARX with my 36000 ARX 'in the bank'. I would say a healthy buffer for a shipkit/paint etc. Now I can only buy 7 skins @5000 ARX.

I am done buying arx. They should have raised prices on future arx purchases. Not devaluate my savings.
 
Sorry to quote you quoting me, but...

I am not a "whale", I'm not poverty stricken either, so can decide if I want to spend real money on stuff that I consider gives value, for me... (note that conditional?)

I play several accounts, so buy a pack of Arx for each account (not all at once!!!) when I want to change things around for them, corporate image & all that. the store was already hovering around the point where perceived value was faltering, but not completely done.

Arx purchases cannot be refunded (as @amigacooke {macOS} discovered a while back - yes, I remember!) so I can't even protest that way...

Yes, FD are in a hard place, yes, I intended to do my bit, no, I won't be taken for an absolute fool...

To be absolutely clear, I'm not calling you (or anyone else) a whale or a fool or anything like that. The fact that this situation involves real money being effectively devalued, regardless of how little it may have been to begin with, makes it a customer service issue at the end of the day. It makes it different to the game mode discussion because it involves FDev versus pretty much any player who buys/spends Arx, as opposed being a disagreement between peers.

Personally, I'm annoyed that I now feel as if I have to keep track of my expenditures on Arx, whereas before it was more like "I have some money spare and I get paid in a few days, so why not treat myself?". Making interactions with customers more difficult like that isn't good, and I hope that other people are likewise more careful from now on.
 
:sick: That just makes me despise the new PP even more. Seriously, make fun game mechanics and I'll get into PP. Adding more bribes on top of PP modules just makes me hate it more. Especially if this price hike is a consequence.
Yeah... I still feel bitter of having Hi-cap shield only as the PP reward (damned smurfette). -_-
 
I guess whatever opinions are expressed online, Frontier will simply wait and see if the sales of ARX increase or decrease.

Ironically, I've been browsing the shop looking at the new price tags (a kind of disaster tourism), and ended up buying the spectacles.
 
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The biggest issue for me is the inconsistency in increases across different products. Some have seen as little as 5%, while others have seen ~300%. I think most people saw "adjustments" to mean "increases", and maybe assumed those increases would be across the board as that's how general inflation works. If everything had just gone up by a flat percentage, say 30%, then rounded out to nice numbers we probably wouldn't be seeing the same backlash. As it is we're starting to question value for money as not only have things increased, but now aren't even comparable to other products. Suit packs were always a bit eye-watering, and they've seen one of the lowest increases, yet simple things like tactical paintjobs have seen huge adjustments. It just doesn't make any sense, and feels arbitrary, which in turn makes it feel less than good.
 
Euwwww... who would want to do that to such a beautiful ship?!
minions-me.gif
 
The biggest issue for me is the inconsistency in increases across different products. Some have seen as little as 5%, while others have seen ~300%. I
Pricing isn't done by exact fractions and percents, it's basically price tiers and buckets, which have to conform to the ARX packages sold in a ratio that makes people feel the need to buy more ARX.
 
Well, one of two things will happen. Either purchases will drop because people don't want to spend so much and so FDev will have to readjust it again if they want to get earnings back to where they were. Alternatively, (and unfortunately I think this is more likely) enough players will keep buying cosmetics at the new prices that FDev consider the move a success.

But then that's up to what people want to do with their own money. Although the new prices are too much for me.
 
I know whining here has no effect but on the off chance someone at FDev is taking notes...

I expected a decrease in ARX costs - particularly the on-foot stuff. Maybe a small increase.

I get that revenue needs to be increased. I've bought a good chunk of ARX across multiple accounts in the past. I tended to avoid the onfoot stuff unless it was on sale because it was already overpriced, but I own a significant number of ship skins and kits.

You've pushed everything into the "actually, I don't really need that" category. On-foot used to be in that category and has now moved to the "Haha! But no." category.

I really hope the change works out for you, but for me you've made it difficult to justify buying ARX - and this used to be an easy way for me to support the game.

I also hope the we see more ways to earn more ARX in-game like the PP panel suggested - but please don't forget the explorers out there. Even then though, the value proposition of buying ARX to top up the total is severely diminished.
 
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