Cosmetic stuff in the store was always the plan. Its OK for game development companies to make money, its sort of the point.
I'm not disputing that. I would expect them to be making money off the cosmetic stuff, but not instead of fixing fundamental issues. And if you check the forums for the other FDev games, this appears to be a consistent theme across them all. Fundamental things are either broken long term or have been broken by recent fixes, and these are not being addressed, but more cosmetic goodies are added to the store.