The Tenner price was envisaged before we had the daughter board PCBs made.
Because they are made in Scotland as a prototype and not mass produced in China they cost more than the other two boards put together. A fiver a time. Still a lot cheaper than it really should be but we will see how it goes.
I think if you buy 300+ the price comes down to below a fiver for both surface mount boards from China, but someone would have to stump up the cash and take a risk and probably have to wait six weeks for the boat to come in.
Originally the idea was to DIY it all but some people have expressed an interest with having other people assemble the unit with the custom board,calibrate, program and test it with the latest iteration of the code. We consider £25.00 plus p+p to be a reasonable price for it. Which is not, I agree, a Tenner.