Hmm.. yes.. and no.. There's always a choice

I'm more a 'enjoy the game' type than a min-maxer. I spent 10 years in Everquest, raiding with 1 of the top 2 guilds in the world, with a Tank ranked 24 world wide. It became a job, to be available for every raid, be the maxed I could be. Looking back, I enjoyed it, but it took 10 years of my life, and then they shut the servers.
I play Elder Scrolls Online a lot now. For sure, my characters are well-geared, but I spend most of my time exploring and just having fun with, or helping other players. The question I guess is; why do I explore? Well, it's anew place, plenty to see, and plenty to do. I may or may not get upgrades or achievements. In Elite, bar the pretty colours, everything is the same.