Ok. I am going to explain this to you one more time before you end up joining the ranks of the ignore list (a few others have ended up there due to this thread). Not because you're offensive, but because if you do not take this on board I'm clearly on your self-imposed ignore list and it's impossible to get through to you.
I am not saying that you're wrong, I am not saying that FD haven't reached a deal with Steam where they can issue keys to existing customers somehow, I am not saying that people shouldn't get Steam access for Elite. I am saying that you're completely failing to address the actual point being made about the cost to FD when you talk about "giving free keys".
Steam does not sell keys! Steam sells licenses to use the software they support.
When you go to buy a new car, you pay for a car. You do not pay for a key. A key is issued to you on sale of the car so that you can access your purchase.
Software keys are the exact same thing.
You buy a license to use a piece of software, and a key is given to you so that you can access that software.
Following me so far....?
What happens if my cars ignition switch fails? Or I need a new immobilizer? Or I simply lose the key?
I am issued with a new key, whether one is cut from the old key or whether a new ignition is fitted.
It works the same for software. Someone could lose their key, their account could be compromised, whatever, so any developer is given as many keys as they need. This is because keys are a functional part of the platform.
Keys are not the issue. To own a key is not to own a game.
Let me prove it to you. Go and buy a retail copy of UT2004 in a store or on Amazon. Note that the game is supported on Steam. Try to use your CD key on steam.
Are you still following?
Now. Let's discuss business.
Steam ask for (I think) 34% commission on games retailed on their platform. For that they host the game, put it on their hard drives, supply bandwidth, give tech support, support patches, advertise etc. That's how Valve make their return on Steam.
Now what they are doing with FD (you'd have us believe) is to allow FD to sell the product not on Steam but on their own retail site, take absolutely nothing from the sales there, and then support those customers on their platform for free. If Valve allowed every developer to do this, to basically sell the product on their own websites but give them Steam access to support it, it'd be economic madness.
What you've linked is a marketing blurb, not the contract said entities have to agree to for that service.
I'm not sure how being in your ignore list would make the world worse for me. You are welcome to put me on your ignore list.
That stuff about FD being charged a 34% commission on games retailed on Steam's storefront doesn't have anything to do with issuing Steam keys (and it's 30% anyway)
That's separate, always has been and will continue to be. About that "discuss business" stuff, a lot of third party retailers sell games with Steam keys... Why do you think they do that? Because the devs send them Steam keys (they know that most people prefer having their games on Steam)
Do you think that Valve charges them extra for that? That devs pay a fee to whatever third party store we are talking about and THEN pay a 30% fee to Valve?
If that was how it worked, no one would sell their games on alternate stores like Gamersgate, GMG, Getgamesgo, Humble Store, etc. Why do you think that indies sell their games through Humble Store widgets? Because they don't have to pay anything to Valve when they do so, even if they provide Steam keys.
There's a lot of information about how Steam keys are handled if you cared to search for it. I've already linked some, which you readily dismissed as "marketing blurb"
Do not spread misinformation if you can't back that with real sources. It doesn't make any sense and doesn't help anyone.