So they dropped the price in January, then put it back up, then dropped it again almost immediately? A bit odd.
I picked up two alts in January, for several reasons. To fill the empty seats on my bridge in my larger ships (I got them working in multicrew), to provide a couple of extra power-management pips in combat, and to have one CMDR always in or near the Bubble and one in Colonia (eventually) while my main CMDR is wherever he wants to be.
As DW2 moves further from the Bubble, I guess more demand for second accounts is being created. My main CMDR followed DW2 for awhile, got ahead of them, and is now in Colonia. Not sure what DW2's route will be, but eventually flitting between DW2 and Colonia will become impractical, and my new alts will get a bit more attention.