They're making 3 variants, Y, U & H.
Y is super low power and fanless, things like tablets will use these.
U is medium power and will require a very small fan, laptops will use these.
H is enthusiast grade and will require normal desktop cooling, gaming laptops & desktops will use these.
U & Y are expected before the end of 2014, H might not be till mid 2015. Also H is expected to use SKT1150 and any Z97 or higher board should have support.