ARX, by the looks of the in-game store UI, remind me SWTOR shop; both with general design and prices. SWTOR is a MMO RPG set in Star Wars universe, first started as a sub based game, later turned into F2P with premium (paid) accounts and free accounts with limitations. On top of that in-game shop was introduced. Shop itself provides paid unlocks to skip on free account limitations (from memory, things like: permision to equip epic gear, additional bag space, fast travel shorter CDs, hide gear slots, unify colors and similar), mount variations or armors and weapons*.
Currency (called Cartel Coins) to spend on above you get by:
- direct, IRL money, purchase
- monthly grant from premium subscription (still paid but with your payment you get "free" Cartel Coins, on top of access to full features, without limitations)
- monthly grant from having 2-step verification (small amount, 500 CC IIRC)
- some quests reward CC, max I saw was 20 CC and it is rather rare, more of a bonus than reliable source
* - SWTOR has quite interesting approach to those. There is a type of gear that is statless as long as you don't fill its slots with mods, crystals and enhancements that provide actual stats. So gear sold in shop is purely cosmetic item as crystals, mods and enhancements are earned by playing game. The only disputable item are color crystals as they provide slight stat increase, beside color option. Not big increase tho but sparring 2 lvl 1 players with one having said crystal, this one will have slight advantage (but not game breaking and in P2W field).
From what I learned about ARX it has lots of similarities with SWTOR. Take a look:
SWTOR Cartel Market in-game shop:
(note: 25k CC is quite a lot)
picture source: Google image search, not mine
ARX:
What I appreciate from ARX is the fact that you can earn this new currency by just playing the game. I expect weekly limit to be set rather low and prices high so you'll be always under and not enough ARX, more compelled to make additional IRL purchase. But unlocking current IRL money locked cosmetics into the game, giving the abilility to get those cosmetics by just playing the game (with obvious large time commitment) is a welcome change.
I'm aware that in the end we won't be much happier with the new shop. FDEVs follow a road of microtransactions ecopnomy that adds another layer between player, his purchase and final product or service. Layer thats true purpose is to make real calculations difficult. IRL money to ARX conversion. Then subtract the amount you actually need for X purchase. Be left with 1589 ARX and need another 697 to be able to buy Y purchase. But shop offers packs of ARX of 500, 750 and 1120 ARX.
There is whole science behind those weird prices, all calculated to leave you with not enough (subconscious urge to top it to some round number / unable to make purchase) or to leave you with spare change (feels like investment made but no benefit from it). Seen that, know how it works, worried a bit it comes to ED. But OTOH I'm not much of an impusle buyer, I can resist making compulsive purchases. My local currency exchange to $ or € which is used to buy ARX, Cartel Coins or any other premium currency keeps me in check. $5 for a 1000 VPC (virtual premium currency) doesn't sound like much. Multiply it times 4 to get amount of IRL money I have to spend and suddenly whole business with cosmetics doesn't look profitable from th ebuyer perspective.
I'm awaiting ARX implementation, curious how it will turn out but I have my reservations, based on experience.