Game Discussions RCT3 Complete (Timing).

I booked a day off today so I could geek at RCT3 complete. Today is the day, September 24th. But Steam says the game is not available for another 8 hours. Bit silly. How come these things don't go on sale at midnight or even 9am?
Why do you take a day off on the day of release and not a day later to ensure you are actually able to play the game?
It's not new that release times on Steam are always a big mystery
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