jk but don't you think the console edition coming out the Tuesday before Easter constitutes as their Easter release?
I honestly don't know. I genuinely still don't see the big fuss about releasing a DLC and the console support around the same time, if anything it just benefits your DLC as now you can sell it on more platforms.
An Easter release seems to benefit their DLCs. It wouldn't make sense if it didn't, because why would this be the only one of the 4 DLCs they've been doing this way consistently for 6 years. So why would you step away from that just because you're also tapping into a different market and double your risks? Because there might be a few extra marketing posts? IDK, I don't see how it would cause any confusion especially given how much they've communicated about the console release already.
If they want to release the DLC and the console around the same time, they can, and from a business perspective it might even be the smartest move because there's little confusion to be had really.
(Of course that comes with the fact that the DLC would also be available on console on release, but that's kinda a given if they release them around the same time.)
It is a near universal 4 day weekend in the west, I think that might be the main driver (essentially a guaranteed peak in gaming sales), cash as an Easter gift seems pretty rare everywhere from what I can find, so I don't think it's the major draw, unless its applied more as a teenager gift.
That's pretty strange, because cash as an Easter gift has been a thing in and around the Benelux since I was a kid, that's a whole long while ago, and it's still a very common thing today. People giving their kids video games (or DLCs to a video game) sure isn't uncommon either.
It sure involves the holidays as well, because of course it does, but I wouldn't be surprised that DLCs are just also bought more because it's a time where people give each other gifts.