Things like 1-server technology allowing hundreds and thousands of players to play and interact together were mentioned and advertised at Kickstarter already
I don't think they ever made those 'king of all shards' style claims back at Kickstarter. The closest you get on the KS site are some fuzzy claims about multiplayer, a large universe, and 'Star Wars style' multicrew. (Oh yeah and private servers and modding and such ). They say they wanted to support 200k players in the alpha, but never say anything about the format.
I know he was getting properly carried away by 2016:
We're going to have this sort of mesh of servers, so we'll be able to have, hopefully, a large amount of players all in the same area, so we won't have to instance it, in the way that originally we were thinking we'd have to instance it. We have a kind of different server design now that could potentially have thousands of players all in the same sort of area at the same time, which would be really cool. Because that's something that again, it's not something that you could get a while, y'know, a year ago or ten years ago, but you know with sort of the newer tech, the power of the machines, kind of some of the stuff you can do in the cloud, the possibility is sort of opened up and you want to utilize it.
Not sure how and when they slid into that world though.
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