You are talking OP as it they had no in game microtransactions, not to mention at what prices.
Microtransactions are fine* until they don't influence the gameplay and don't give advantage. Paintjob isn't increasing your damage resistance, it's purely visual thing. Nameplates doesn't affect your scan probability, pure visual thing. Ship kits doesn't make your ship go faster or shoot harder. Pure bling-bling.
FD keeping away from introducing better hitting guns, high armor value hull reinforcements or high output thrusters into the shop is to be thanked. Especially when EA made a patent that is highly disturbing. They say it's not implemented in any of their game. Yet.
In case you haven't heard:
Patent I'm talking about is a multi stage monitoring and ranking software
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1st module simply observe your play style and learn your habits. It then decide what kind of player you are. Dedicated one that spend at least 4 hrs a day, every day, or casual one that pops at random for a match or two. You're all front berserker assaulter or sniper camper. You go solo or prefer team play... This is not that bad.
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2nd module takes data from module 1 to matchmake you with other people at equal skill level so overall match is balanced. No one wants to be matched against some uber pro who singlehanded can take out your entire team. For some killing a bunch of noobs isn't a challenge at all. So even matchmaking is good thing.
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3rd module is beyond bad. This module simply takes data from module 1 and F's with module 2 to
promote microtransactions. Lets say module 1 found you like to snipe from afar. Module 3 pits you against other snipers equipped with in-game shop bought uber sniper rifle. You loose all the time but you see all enemies that killed you were using that rifle (game will tell it straight). YOu want to be better, you are "tempted" to buy this rifle for yourself.
Further - game "rewards" you for your purchase by pitting you against players that are exceptionally bad against snipers. This way you don't feel any regrets for purchasing said rifle because immediately after purchase you suddenly rock. Until game decides it's been long enough from your last purchase and start to pit you against players with better gear and you start to loose. Not because you are bad. Because game cheats you into unfair games to "encourage" you to make another OP shop purchase.
And I can bet this WILL be used in near future and WILL become standard in the industry. That's why developers who decide NOT to follow that path should be at least thanked for such decision. Despite having in-game shop and selling things that should be available in base game in the first place. As long it's just visual things I can decide whether to buy or not and not facing any consequences for not buying it.
*- can't believe I said that. I still remember, and it wasn't THAT long ago, when developers published game, and it was complete product. Today they develop a game, cut 30% of it and sell it via microtransactions on top of original game for which they still ask the full price.