Hi there,
If I may; how should Beyond address this in your opinion?
I'd personally honestly like to know, because I keep seeing people declaring that nothing in game ever says anything about story (To perhaps draw a slight straw man, "Hey FDev, if I weren't on Reddit or watching Obsidian Ant's awesome series of videos, I would never know this had happened") but it's often detailed in GalNet (I will concede sometimes not until shortly after the event, but normally not long).
We need personal mission content. Something that structures engagement through gameplay.
You've spent so long pushing ARG style content in order to appeal to a tiny amount of hyper-fans whose "discoveries" drive media coverage, that you've not grasped just how alienating it is for everyone else. People don't want to read Galnet, even if they've got the time and energy to keep doing so, because more often than not you're actively hiding the content away even there to generate "Mysteries".
And even if I'm watching the forums like a hawk, and going through GALNET with a fine tooth comb, more often than not it turns out to be something I can't take part in, or is discovered before I even can get there. I never triggered the Thargoid interceptions for instance, because the random chance was too low, or I was possibly not in the right area because the forums had guessed wrong. These fixed instances are somewhat better, in that the content is clearly there for everyone, but again it's generic content that is being fleshed out by community imagination, not in game engagement. Turn up, or not even bother logging in, it's largely irrelevant which you choose because it's not about you personally.
And yet within the game universe, there are huge organisations like the Federal Navy who supposedly know me well enough to give me a Rank, but none of them seem to care whether I'm engaging in the Thargoid content or not, or even seem to have an organisational opinion on any of it themselves? When it's something obscure that hasn't even been discovered yet, maybe you can excuse there being no guidance... but alien races wreck entire stations, and there's not even a mission for you specifically to go save at least the Federal staff, say?
Meanwhile, every beacon, crashed space ship, passenger, and even system aboard my computer is determined to tell me everything about anything down to a tiny change within my inventory... but no one wants to talk about these universe changing events in local radio traffic or send me a direct message?
As for the Thargoids... they have no idea who I am, because they've never even seen me. Wouldn't it be wonderful though to be sent out in a defined area of space by the Federal Navy to look for them, "Patrol these areas", run into them, and then have the option to refuse to shoot them? And in doing so, allow me to express DIRECTLY my opinion? Later on, you can use the number of accounts who acted pro-Thargoid during the wider, background events to start tailoring the narrative.
Unfortunately, Elite simply isn't fleshed out enough to allow it right now, but imagine if we already had the ability to flag as a guild or aligned with an NPC faction (some of which we've seeded ourselves)... Let's say I and my real life friends don't shoot the Thargoids; we're based around Cowini, where United Imperial Dairies are. And because we're considered Pro-Thargoid, that area never gets attacked. Something we could SEE in game. Something we'd directly helped develop.
The Add On Store doesn't help either; if you weren't so dedicated to pushing every decal and skin colour into that, you could tempt people to declare themselves Insect Repellent by giving them Thargoid Kill Markers they could apply to their hulls for shooting them down... and in offering personal rewards, you'd be setting up personal consequences for later when the war really takes off.
So again; we need personal narratives to take part in.