What's more, attracting someone through rewards alone means you will get a bunch of players that don't truly want to engage, players that will resent being forced into that gameplay and will do whatever they can to get the rewards without having to play. About every kind of degenerate PvP play — kill trading, teams assembled to lose quickly and get the consolation prize, players that ignore the fight and just go for whichever objective gives rewards, and so on — can be traced back to players that are there for the reward and not for the game.
It's why I vastly prefer PvP that doesn't have rewards. True, it has less interested players, but those players will be there out of wanting to have a great, fun time; playing with people like that is far better than playing with people that are only there for the reward, there is no comparison.
If you are talking about its Steam page, it's advertised as a single-player game, a multi-player game, a co-op game, and a MMO game, all at once. So, from that alone, Frontier more or less promised to allow players that don't want to ever play with others to progress through the whole game based purely on individual performance, as that is what is expected of a game with the "single-player" seal.
If not talking about the Steam page, the game has always been advertised as a game where everyone would be free to choose who they would play with, up to and including choosing to never meet anyone else, without any kind of penalty for their choice.
