Yeah, marketing of all kinds, in any industry, will always have a degree of "false". The problem when comparing CIG marketing with FDEV marketing is the huge disparity between the advertised and the actual product in the case of CIG, not quite in the "cinematic" aspects (which goes without saying for any cinematic marketing, be it space sims or fantasy MMOs) but rather in the tangible quality, performance and stability of the actual product.
You can go to the RSI store right now and read all about mining for example, and pay for a mining ship, and get nothing of the sort, and no date when it might be coming.
The issue with CIG isn't the trailers, it's with their 1,000+ marketing videos with explicit descriptions of gameplay none of which exists, most of which isn't designed and some of which they have neither the technology nor talent to produce - for example their networking claims.
Game trailers are equivalent to videogame box art and are unregulated allowing creative freedom.
Making a *claim* for a product is regulated - and the Roberts brothers have made a very long list of claims that has netted them a vast amount of money.
All of this is well understood and well documented and it's crazy that it has to be spelt out to the clergy. This is basic stuff guys, we're not talking about a few cinematic trailers when it comes to CIG, we're in year 7 of crowdfunding off the back of explicit gameplay claims.