phew. From the title there, i thought this thread was going to be a picture of a hard-on.
Nope. Watch the video again it's more than that.
Forget the FPS part (although that shows Microsoft are serious about this concept as FPS are their biggest market). Look at the karting game set in the snow, where the lights represent snow fall - it's another level of immersion.
There are other effects, like when a character fired a shotgun and it used clever lighting tricks to make it look like the entire room shook.
What I like most about it though, is that this is progress. It's asking what else can we do. You'll always get nay-sayers, that's humanity for you, some want to visit the stars others want to go back to a time without technology altogether. (I may have made this more epic than it requires)
Okay. I like it. Good for Microsoft. Better than most of the stuff that came out of CES. Look we made a bigger TV. Wow.
I agree with this. If you look carefully it scanned the room at the beginning and actually took an image of the bookshelf etc. Then, when the gamer shoots his shotgun in the game, the image of the bookshelf is shown to vibrate in the room; creating an illusion intended to make the game more immersive.
Show me a projector that already does that.