The ship builds are lack-luster at best. With a google search, in-game credits, and a modest about of engineering materials, just about any player can build a better ship than the two examples very quickly for nothing more than time spent playing the game. Maybe I missed the CMDRs on this forum saying, "The example Type-6 & Cheiftain look great - can't wait for the roll out." They aren't there. So who are these ships for?
The only person I think might plausibly feel a pre-built ship is worth real-world money is a new player that hasn't wrapped his head around the game yet. And how is that same player going to feel about that purchase after he does wrap his head around the game?
Depending on exactly how they're priced, it might be that
if you wanted that particular ship kit + paint combination anyway, it works out as "hey, free ship" or near enough even if you fully intend to strip 90% of the modules out once you get it, but we don't have enough information to say yet.
I find it a bit hilarious how people complain "the game has gone pay-to-win" and at the same time that the game hasn't gone pay-to-win enough, because what you can buy isn't the best of the best.
So, which is it? Can't be both.
I think it
can be both, which is a problem for Frontier if they manage it.
Re-crossing [1] the line into "pay for advantage" has definite costs for Frontier no matter how useless the actual advantage (and these so far are pretty useless) - a number of players will hate it enough to stop playing / gradually drift away / stop or reduce their own spending on ARX / not pick up the game to start with. Exactly how large those costs are of course remains to be seen but they
are certainly non-zero.
If the actual advantage you pay for is also terrible, there's a chance of not actually recovering those costs through people actually buying it. If it's both terrible and expensive, then it's basically a deliberate beginner trap, which will annoy further people who weren't that bothered about the "pay for advantage" principle.
[1] Nothing yet is as powerful as some of the Kickstarter rewards were. And that does also point out that they
can still reverse course if it does all go wrong.