Viajero
Volunteer Moderator
I take up a loan of §1000, open a shop and buy little Viajero figurines. Agony and many friends can't get enough of them and I am able to generate §5 per §1 of expense. I earn profit. I pay dividend on that profit.
Technically I need a bit of equity to pay a dividend in the first place, but you need equity for founding a company in general.
The liability doesn't matter. If I earn well, Agony is gonna gladly prolong that loan if I ask.
If I understood you correctly in your exemple you are actually selling a released product, figurines. There is nothing wrong with companies having at the same time both debt funding and release product sales, happens every day in most companies that sell actual released products or services. The problem with crowdfund is that by definition you have not released anything yet, no viajero figurines.