At first, it sounded like an advertisement and it ticked me off. "Oh no, not ads in the news..."
Well, that's still better and certainly more unobtrusive than Mercedes ads flickering in front of station entrances, in my opinion. I was worried about in-game advertisement of that sort, as it could easily be extremely detrimental to the mood of the game, but if this is how sponsoring is gonna work, I'm all for it. I just wish FD wouldn't try to hamfist the whole event description into a Galnet broadcast. The line about 'open play' reads rather cringeworthy.
I can't imagine anyone using Galnet as the sole source of information on events like this. So, dear FD, either be a bit more mindful when fitting the wording of event news into an in-universe mold, or - what I'd personally prefer - don't bother doing that at all and formulate the Galnet entry no differently from the newsletter paragraph on this, marked decidedly as
not an in-universe news item. The server maintenance notification doesn't bother with that either, after all.