Why lack of hype and silence around ED future updates might be a good thing

Alien - the voice of reason.

FD - Please for the love of god, give her a job in your PR department.

I wouldn't let her near my PR department. Imagine a PR person that tells the community enough detail about an upcoming major announcement to make the announcement itself meaningless.

The problem is we all want a heads up. Then the speculation starts. They would be better off telling us nothing about big announcements and simply making sure they announce SIMULTANEOUSLY via a newsletter blast, forum sticky as well as at the event. That way no-one complains we find out afterwards.
 
I am getting bored with this kind of pump-and-hype PR, because it only works when your company has an established image as quality oriented. Apple with Steve Jobs was actually the one pioneering this tactic, and now we have every cat and dog company trying to copy it.

Oculus is doing it, without even having their flagship product out in the wild.
22cans was doing it for GODUS, even when the game was crashing and burning, with the majority of the gamers community armed with pitchforks.
FDEV is doing it, with risky updates that aren't sure if will please the majority of the gamers community.

Honestely, FDEV should first establish a solid image showing that every major update they do to E: D will be well received by their community. Then, they can play pump-and-hype!
 
WHAT!?!? REALLY!?!?

shocked_joey_friends.gif


Color me shocked!!!!!

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.
.

:D :p
A better gif would have been ...

The moment Joey realises Chandler and Monica are together.
When he's sitting in the chair ... not the moment in the bedroom
And SpitTheDog, that's exactly what I was saying, get the community hyping the game by giving them a little info, but saving the big announcememnt for the press ... or did you not read my post?
 
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I feel OK with level of communication too .. although it's cool to hear what's coming, it's encouraging that FD aren't hyping because, I think .. that this means .. that FD also think .. that this game aint finished .. yet!

There has been a lot of flame against FD for not giving us a roadmap, re-confirming (again) what's coming and whatnot . and while I can understand that kind of question (as in offline mode), FD really are better not feed the trolls, and put their main effort and resources into the game .. and let that speak for itself.

I concur.
 
Damned if you do .. damned if you dont.

Credit to FD though - they have been consistent from the outset: cards close to their chest.

Personally I wish FD would just hype it up a bit .. This is DB's 'dream' afterall not just another title.
 
Although not easy (it gets easier with every Version - I started with V1.03 around this time last year)...
...sitting back and completely ignoring anything that is posted by Frontier in terms of announcements/Features etc. actually seems to work best.

One day you'll log in - see you need to Update the Game - and you'll see some Update note in the Launcher while it Upgrades.
That's the first and only moment to be excited. And best of all... you get to experience & test all the new goodies right then, as you read the Patch Notes while your new Game is updating in the background.

Works like a charm.

Last time I did that I ended up destroying 30 palladium because there was already 20 in space, thanks FD!
 
A better gif would have been ...

The moment Joey realises Chandler and Monica are together.
When he's sitting in the chair ... not the moment in the bedroom

This one?

giphy-joey-shock.gif


Yeah...that one would be good too, but I think both have merits! :D
 
Credit to FD though - they have been consistent from the outset: cards close to their chest.

They've also delivered three major patches in six months. Whether you like them or not, they're doing better than SC who has delayed release dates once more.
 
It would be nice to have the odd bit of information, but really I don't care. We all know what's going to arrive at some point and besides, I quite like surprises. There's more important things in life to get upset about, really there is.
 
They've also delivered three major patches in six months. Whether you like them or not, they're doing better than SC who has delayed release dates once more.

This. I'd rather have smaller newsletters and an actual game with frequent updates than massive newsletters and no game at all...
 
Example: https://robertsspaceindustries.com/comm-link/transmission/14803-Letter-From-The-Chairman

FPS was to be released in april, almost three months ago. According to them, just before the release date, it was almost good to go. Now they've announced yesterday it is postponed with no clear timetable at all. 'postponed indefinitely', as PCG calls it. Is that really the great example we want FD to follow? Promise loads, fail to deliver, stay silent for months, than announce it wont come, dont give a roadmap and end with congratulating yourself on being honest.

IMHO I'd rather have FD just work on the actual game...
 
They've also delivered three major patches in six months. Whether you like them or not, they're doing better than SC who has delayed release dates once more.

I would argue they've delivered one major patch (powerplay), the other two basically just added multiplayer features to their MMO.
 
Crowd funding is a modern phenomena for all kinds of things now, and in many ways it is great. It is however a headache for the creator (I know!). In times gone by, product development of any hue would be funded by banks, investors, VCs, angels, family or by mortgaging the cat. The thing about these is they all know the creator, professionally or personally. The professionals know that in most product development there are bumps in the road, things may have to change and schedules slip - and they get that. Family? well they love the creator and give them leeway. When you crowd fund - you gather a legion of people whose motives are getting their hands on the thing you are developing asap (they rarely have a long term financial interest), they will have an opinion on what your thing does, how its made and how soon they think they should get it, they are typically impatient, not understanding of the design and build process and typically have a sense of entitlement way beyond the value of the payment the put into the crowd fund. FD have made a rod for their own back by using Kickstarter to fund the early development of E D, and because of that have had to engage with the community in a way that most games studios simply don't have to do. This leads to what is described as the marketing and PR issues here (i.e. why don't they tell us things first). I am sure that if they had the choice they would ignore the community and get on and build the game to gather the largest possible user base across the largest array of platforms, and if after a few days of playing you don't like it? Well, they already have your money don't they.
 
I would argue they've delivered one major patch (powerplay), the other two basically just added multiplayer features to their MMO.

Not that what I remember - both 1.1 and 1.2 included incredible huge patches on combat, trading, smuggling, background sim, reputation, graphics and audio.

Yes, those aren't that hot and marketable as 1.3, but doesn't mean it they didn't work their asses off. Have you always wondered why AAA games mostly consists of very visible, very Hollywood-ish style gameplay elements? Now you know.
 
I just want to give a shout out to the Elite programmers, who are on the whole an amazing bunch of people. Design deficiencies I'd like to see filled in and expanded certainly aren't because of their lack of skill, and this is truly becoming a very complex game with many, many moving parts that have to play well with each other. If I could request anything from the design overlords it would be stop adding new layers to the onion as it is and add depth and variety to what's already here.
 
Here is how I think Frontier should do their PR for their games.
* Frontier announce something good is coming. Frontier actually tell the community FIRST what that good thing is. I'm not talking full details ... let's take the E3 announcment as an example ... if before E3, Frontier had told the Community merely this "Elite Dangerous is coming to XBox at some point" ... the community would have speculated about the XBox version, is it going to be good? Is it going to be bad? Will it crossplay? etc etc etc. If the games review sites like Rock Paper Shotgun are smart, they're watching this forum and would have picked up on this.
*Frontier go to E3 ... OK, they announce Elite Dangerous for the XBox, but yawn, we all knew that ... NO WAIT, there is more! Elite Dangerous on the XBox will have a new mode called CQC or Close Quarters Combat and it's a timed exclusive and coming to PC later in the year!!!!

That's actually exactly what happened, the community lost their over it (You'll stop supporting PC for X-Box! You'll dumb down ED for X-Box! etc..) then at E3 they announce, and the community stays quite. Which means to me that the reactions in the community are seen more as a liability to FD everytime they take a game in direction that not everyone agrees with (which is ANY direction..). So they do exactly what you said, let the community know a bit early what's coming and let them vent.. and then they are on to the next topic so the public external annoucement happens and there isn't some crazy community uproar against it.
 
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