Grind =/= Grind.
Every game will have repetitive tasks, it's about how much variation within these tasks you encounter.
Just as an example, and please don't accuse me for wanting to make ED into Eve, i don't.
I spent a lot of time PvE'ing in Eve, running missions.
Many of them were multi-stage, some required you to retrieve items from a hostile ship, some were pure kill missions, others could involve mining, some were simple fetch stuff missions and so on....so far not that different to ED.
There was tactical variation to your approach, as different faction ships you'd encounter would require different load-outs and ammo types.
Killed npc ships you could loot AND salvage, the materials you found you could break down into raw minerals for crafting....or simply sell them off.
Upon completion you'd earn individual standings with the specific mission giver (persistent NPC agent), and you'd earn standings, on a smaller scale, with the corporation he represented.....that way you'd reach higher tiers and thereby
more varied and more rewarding missions become available to you.
On top of that, you'd earn faction points with which to buy faction specific modules, ammo, ships, blueprints etc.
So much for a rough, and far from comprehensive, description.
Did mission running in Eve become a grind ?
Oh, absolutely.
The difference is, as far as i can see it, there is just more variation and challenge WITHIN that grind to not make you mind that much.
I have had similar experiences in other MMORPGS, which ED is NOT and doesn't have to be either.
I don't mind grinding per say, but it can be made more interesting.
There's a difference between a game activity being repetitive and being monotonous.