Frontier is terrible at marketting.
I dont think I know of another company that has so many PR distasters as Frontier does.
1) Terrible Kickstarter for E
2) Offlinegate
3) Steamkeygate
4) DDF binned
5) Horizon prizing
FD also seems to have a big problem with communicating clearly.
Most of their announcements are just vague and unclear.
UK companies in general are terrible at marketting.
My guess is that this is due to the 'Island mentality'.
There's the UK, then there's the Commonwealth, then there's the former colony in the US.
After that the world pretty much stops as far as Brits are concerned.
Just look at the latest Horizons teaser.
'Coming Holiday 2015'. 80% of the world has zero idea what that actually means.
Apparently it means around christmas.
Localization for other languages also seems to be pretty low on the priority list.
Finally, I can't understand that you have this Colossal announcement and you only have a small teaser trailer to go with it.
Bombard us with (scripted for all I care) gameplay footage, show us some pretty pictures, give us some stats on the scarab, whatever.
Having a good product is not enough, you need to actively sell that product and 'sell' your company by creating enthousiastic customers.
Except this makes no sense when you consider how many AAA games are made in the UK that you don't know about
GTA V, Batman series, Total War, Alien Isolation etc. let alone a large portion of Star Citizen