don't know how relevant this is to the above one, but...:some wisdom... not sure about how authentic the quote is, but still a nice sentiment
http://forums.frontier.co.uk/showthread.php?p=294504#post294504
Found this yesterday. Would you use this as your brand name? (its a fridge)
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SMEG fridges have been around for years ... and yes, I too had a smile when I first saw it.