Well, at least they have some nice drawings of ships to sell.
Lots and lots of those! Got to collect them all!
It's a dynamic and fluid gaming environment - Space Chariot Fidelity JPEG Collector 0.01A - even when you buy the jpeg and can cuddle and pet it, it doesn't always reflect what you'll end up with in the Space Chariot Immersion Simulator Pre-3.0. It becomes a nuanced PvP zero-player game that operates on multiple levels with a near-infinite range of complex gameplay possibilities and end-game counterplay.
Using the Freelancer as an example, my original jpeg has horrifically mutat, erm, lovingly crafted itself into quite a different beast. What I originally thought I had purchased, and indeed was originally able to view and interact with in the Fidelity Chamber, now requires further Content Accessibility Share Holding (CASH for short) in order to get all the shooty and explody bits I originally had.
That's where the deep PvP content comes into play. Do I embrace the inner struggle with nerved jpegs, or do I execute "Good Move" and counter with CASH, or do I play the strategic hand and just buy an Idris?