I agree that Fdev has been somewhat unfocused in its approach. There is a definite sense of 'design by committee', lack of thinking details through and of trying to do too many different things at once. I think that is because they feel a pressure from customers who --quite mistakenly-- expect a more or less complete game, trying to please everybody all of the time.
The problem is that Fdev is marketing ED as a finished game. That is a mistake! Fdev needs to be much clearer that ED is a work in progress, and that customers are not buying a finished product but a stake in an on going project to create the ultimate space sim. That means: a much more detailed work-in-progress blog, a lot more "what we are working on" and "how it's done" video diaries. And a lot more discussion about game plans and design. If customers feel involved in the development of ED, they won't mind if it yet lacks certain features. They know that they will come. Expectations will be much more realistic, dissatisfaction much less, and engagement will be higher.
The problem is that Fdev is marketing ED as a finished game. That is a mistake! Fdev needs to be much clearer that ED is a work in progress, and that customers are not buying a finished product but a stake in an on going project to create the ultimate space sim. That means: a much more detailed work-in-progress blog, a lot more "what we are working on" and "how it's done" video diaries. And a lot more discussion about game plans and design. If customers feel involved in the development of ED, they won't mind if it yet lacks certain features. They know that they will come. Expectations will be much more realistic, dissatisfaction much less, and engagement will be higher.