Hey guys. I came across some 21st Century advertising in the game

[[VR] Mad Mike]

I'd rather companies just make quality products and sell them, rather than trying to manipulate me into buying crap I don't want. If they can't stay in business on merits of their own work they don't deserve to be in business.

OTOH if a company can convince a person to buy something they neither want nor need because of a shiny advert then that is more fool the buyer then imo. I agree that some advertising is awful, it blows my mind that people buy products off the back on an advert (where as a bad advert will absolutely STOP me buying a product)

however if an advert informs me of the existence of something, and tells me a bit about it , or reminds me about it when i come to do the shop, then i see no harm there.

it is like a car advert. i want to see lots of shots of the car, inside and out, as well as seeing safty ratings and performance / economy. I dont need to see nicole sneaking out of her house behind "papa's" back so she can bone the local vegetable store owner in the back of her new clio *** (though i suppose "enough room in the back to have a good "steamy session" could be a selling point for some )

***That clio advert may never have exisited

 

[Morded]

OTOH if a company can convince a person to buy something they neither want nor need because of a shiny advert then that is more fool the buyer then imo. I agree that some advertising is awful, it blows my mind that people buy products off the back on an advert (where as a bad advert will absolutely STOP me buying a product)

however if an advert informs me of the existence of something, and tells me a bit about it , or reminds me about it when i come to do the shop, then i see no harm there.

it is like a car advert. i want to see lots of shots of the car, inside and out, as well as seeing safty ratings and performance / economy. I dont need to see nicole sneaking out of her house behand "papa's" back so she can bone the local vegetable store owner in the back of her new clio *** (though i suppose "enough room in the back to have a good "word that has been filtered that involves a dog*****" session" could be a selling point for some )

***That clio advert may never have exisited
***** No not literally you filthy swine!.

Yep, ads are fine in principle. I just don't want them in the middle of games, or novels, or movies, or other stuff that comes with a price tag. I doubt Fdev are actually doing this though, just a coincidence with this Red Bull thing. It's pretty bad placement if it is sponsored, heh.

 

[[VR] Mad Mike]

Yep, ads are fine in principle. I just don't want them in the middle of games, or novels, or movies, or other stuff that comes with a price tag. I doubt Fdev are actually doing this though, just a coincidence with this Red Bull thing. It's pretty bad placement if it is sponsored, heh.

for me i think it is very much context dependent. Elite D is not a great game for advertising though doable i guess for a few product.... Assassins Creed origins would be a terrible one...

but open world games set roughly around now, or racing games with "live" billboards that people can advertise on i think could be a win win for everyone. it generates money for devs, generates sales for advertisers and - if done well - could be more immersive for gamers.

 

[Aakkonen]

OTOH if a company can convince a person to buy something they neither want nor need because of a shiny advert then that is more fool the buyer then imo. I agree that some advertising is awful, it blows my mind that people buy products off the back on an advert (where as a bad advert will absolutely STOP me buying a product)

however if an advert informs me of the existence of something, and tells me a bit about it , or reminds me about it when i come to do the shop, then i see no harm there.

it is like a car advert. i want to see lots of shots of the car, inside and out, as well as seeing safty ratings and performance / economy. I dont need to see nicole sneaking out of her house behind "papa's" back so she can bone the local vegetable store owner in the back of her new clio *** (though i suppose "enough room in the back to have a good "steamy session" could be a selling point for some )

***That clio advert may never have exisited

What kinda clio ads you been watching??

On the topic: well I wouldn't be surprised if coca cola would still exist.. That company is as hard to kill as a fallout 3 behemoth with a bb gun...

 

[Deleted member 110222]

The original Red Bull is actually from "The Last Unicorn". The drink came later.

My favourite film.

 

[[VR] Mad Mike]

What kinda clio ads you been watching??

On the topic: well I wouldn't be surprised if coca cola would still exist.. That company is as hard to kill as a fallout 3 behemoth with a bb gun...

i was taking to the extreme an old clio series od adds from maybe 20 years ago, there was a whole slew of them with the same "characters."

Now some may say i remember it, therefore job done, however despite having a very attractive lady in them, they told us zero about the car, and as such was never remotely interested in buying one. but then perhaps i was just not the target demographic.

To me however it was everything that is wrong with advertising. show a sexy lady / man and expect people to buy a product because of it. it worries me that this kind of thing works.


Mad Mikes aftershave advert......... introducing "Smell" the new cologne for men. it makes you smell better with it, than without it! and it is cheaper than some of the competition.

where as real world ones have things like Johnny depp digging a hole in the desert... mind you, maybe he is hiding a corpse.... and i suppose you would smell bad after digging a hole and then dragging a - possibly purifying - body into it then filling in.. so i suppose he may need summat to make him smell better afterwards

 

[Liberalguy]

I'd rather companies just make quality products and sell them, rather than trying to manipulate me into buying crap I don't want. If they can't stay in business on merits of their own work they don't deserve to be in business.

I agree.

 

[Kayweg]

for me i think it is very much context dependent. Elite D is not a great game for advertising though doable i guess for a few product.... Assassins Creed origins would be a terrible one...

but open world games set roughly around now, or racing games with "live" billboards that people can advertise on i think could be a win win for everyone. it generates money for devs, generates sales for advertisers and - if done well - could be more immersive for gamers.

Yes, and that sort of advertising isn't problematic.
In sports and racing games it feels natural, because it's already part of it in the real world too.
It's unintrusive, and the odd real world ad on ED billboards i could easily live with.
But it's not that, not at all, the potential problem is a completely different one.
Advertisers don't just stop at passively placing ads at events, they alter the events themselves to cater for full exploitation of the advertisement.
Take football as a prime example.
Many leagues now spread their weekend matches over several days from fridays to mondays, and on saturdays (when the bulk of matches are played) there are three of four different kickoff times.
The only reason for that is to maximize TV and advertising money, the more matches people can watch, the more advertising you can spray on them.
Don't think for a minute that they would stop short at trying to influence the structure/making of computer games to fit their bill.
There are already sponsored mobile games where at death you get the choice to just respawn or watch a 30 second ad to keep your progress and continue.
If you can stand his antics, Jim Sterling did a Jimquisition on this topic just this week.

You may laugh this off as exaggerated or dooming and glooming now.
Just as we once laughed off the thought that games could charge us for buying digital accessoires, pixel costumes, and in-game storage space.
Ad money will not just place ads, it will use it's power to change games....and do you really see the current games industry trying to resist that ?

 

[Zoltah-Talion]

I believe Red Bull is actually a rename of Krating Daeng, a Thai drink, which existed a decade before that movie. The translation for western consumers to English came after The Last Unicorn, but Krating Daeng means Red Bull.

/pedant

The movie is of course based on the sublime book by Peter S. Beagle, originally published in 1968.

The movie was I believe made in 1982.

 

[Zoltah-Talion]

My favourite film.

Ha, I knew it!

I named my Corvette after the Harpy in Mommy Fortuna's Midnight Carnival.

My new Krait Phantom is called Amalthea.

 

[Ouberos]

In the future advertisers will understand your bio-rhythm so well they will know what you want before you do.

It will be on hand minutes before you catch up with your own needs.

Well regulated civilisations will demand an element of free will remains to us and will insist that three options for every product are present at the moment of realisation we need something.

Less well regulated civilisations will just hand you the state owned option and call it the optimum solution.

*True Story*

 

[[VR] Mad Mike]

Yes, and that sort of advertising isn't problematic.
In sports and racing games it feels natural, because it's already part of it in the real world too.
It's unintrusive, and the odd real world ad on ED billboards i could easily live with.
But it's not that, not at all, the potential problem is a completely different one.
Advertisers don't just stop at passively placing ads at events, they alter the events themselves to cater for full exploitation of the advertisement.
Take football as a prime example.
Many leagues now spread their weekend matches over several days from fridays to mondays, and on saturdays (when the bulk of matches are played) there are three of four different kickoff times.
The only reason for that is to maximize TV and advertising money, the more matches people can watch, the more advertising you can spray on them.
Don't think for a minute that they would stop short at trying to influence the structure/making of computer games to fit their bill.
There are already sponsored mobile games where at death you get the choice to just respawn or watch a 30 second ad to keep your progress and continue.
If you can stand his antics, Jim Sterling did a Jimquisition on this topic just this week.

You may laugh this off as exaggerated or dooming and glooming now.
Just as we once laughed off the thought that games could charge us for buying digital accessoires, pixel costumes, and in-game storage space.
Ad money will not just place ads, it will use it's power to change games....and do you really see the current games industry trying to resist that ?

I have no issue with Jim Sterling, i do not always agree with him or his presentation but i respect him. And indeed, i have been arguing some of what you state for many years such as day 1 dlc and days 1 patches etc etc but others who disagreed accused me of "slippery slope falacies". and you could well be right regarding advertising .

 

[Barking_Mad]

i actually would not mind limited product advertising... but again, would have to be tastefully done. (by tasteful i do not mean tasteful as in looks, i have no problem with it being garish if it fits with the flavour of the system) but tasteful as in products which may still continue to exist.

There are some companies today which have been in existence for well over 1000 years - a lot are in Japan - so i see no reason why coke and such like wont still be around in 100 years time.

IF there is an advert for the 2019 ford focus, or the Xbox1 X or nvidia 2080ti**** however then this would not be in keeping with the game


**** yeah i know.. you do not need to remind be about precedent being set etc!.


PS 1 example here

http://www.bingleyarms.co.uk/

Great pub. I'd not like to see any advertising on game. Icky.

 

[something]

Advertising in ED? Interesting idea.
I just imagine the conversations at FDev...

Ok, so what do you want to advertise for? ... A car? .... You are aware, this is a space based game that features basically no roads?

Well certainly we can insert ads that tell users to save planet Earth. It's just that our game tells the users there are plenty of inhabitable planets just around the corner... Ok. No problem.

A commercial for an energy drink. Sure thing, we could display your ads at the entrances of the starports where all the players pass by. ... Yeah ok. .... Do you want it to be displayed across all the superpowers or do you have a specific target audience in mind? ... Describe the superpowers?. ... sure. So we have the Federation, that comes with a populist president who got into office after his predecessor was abducted by aliens, also their political system is dominated by big corporations. Then we have the Empire which is an authoritarian monarchy that endorses slavery and finally we have the Alliance which has no whatsoever agenda and allows everything including Anarcho-Communism. ... Ok so, if the slavery thing isn't yours, I'd propose the Federation. ... Yeah they are the ones with the alien abduction .... Ok Sir, no problem, just give me a call once you decide to go ahead.

 

[ithinkiam]

Why?

I'd much rather have FDEV make company profit from in-game real world advertisements, than overpriced player MTX or development team operational expenses cuts.

As long as it fits the universe and we don't see commercials for the 2018 version of the Apple iPhone XS Max, I have no problem with it.

That is the very reason. Advertising for 2018 products in 3304 doesn't work. Plus, advertising would start altering the priorities of the game both intentionality and unintentionally.

Just look at android apps. Many are ruined by ads.

 

[dognosh]

Double Whopper advert, yum !!!!

 

[Sooden]

Before we worry about real adverts entering... what if red-bull are one of them backers that got to name something? If there is no logos, then it could be that (or random chance, or another person that was a backer and also really likes red bull )

 

[Zoltah-Talion]

Before we worry about real adverts entering... what if red-bull are one of them backers that got to name something? If there is no logos, then it could be that (or random chance, or another person that was a backer and also really likes red bull )

This whole thing is a red herring. The Red Bull in the game is not advertising the drink.

 

[CMDR Karrde Sun]

I can’t stand max verstappen. Everything about red bull is sub optimal.

 

[[VR] Mad Mike]

This whole thing is a red herring. The Red Bull in the game is not advertising the drink.

i dont think it is either, however it is an interesting topic regardless as a big picture sort of thing.

ED is not the best fit for live ingame adverts, but planet coaster? i could see it working unobtrusively in that - with caveats which are already covered in previous posts.