They literally named stations for popular ED youtuber.Lol, no, you're missing the point.
Fdev actually hired streamers of that level to stream the game and promote it. Raptor for instance has 900K subs.
They in fact didn't care if the ED gamers know them or not, because they were aiming for a wider audience.
Well, they got it. But not in a good way.
They literally paid at least 1 popular streamer to stream the game, even though they never played ED before (and it was a "poop"show if you catch what I'm trying to say).