Cannot launch ED - HELP!!!

So upgraded my PC to a gaming computer and been running Elden Ring on Steam with no issues. Tried to lauch ED and got the need to install updates screen - have done this a dozen times, reinstalled, cleared cache, removed firewall, run as adminstrator etc ....looked at every youtube video. Tried to use key but that does not work either.....can anyone help me and tell me how to get this game working on my computer. This is frustrating and should not be this difficult as every other games has transferred across without a problem....why does ED have this issue??
 
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