Clarify Arx purchases, display the Arx per price rates, and keep Arx tiers consistent.

Somewhat in-passing while looking through the Christmas discounts, the numbers involved on the Arx purchase page caught my attention:

Arx.jpg

Aside from lacking a measure of Arx per price, the largest one especially looks like a near-doubling of price for not nearly such a proportion of Arx. Even while making a table of those rates, it occurred then to me that it is unclear whether those bonus notices are included in the larger number above; for example, whether £45 means 85000 Arx or 100000 Arx while that bonus is present.

Here are all the Arx per price rates, with:
  • The bonus removed, to compare them without the bonus if the main number includes it.
  • The main number as written, either if it includes the bonus or to compare without the bonus.
  • The bonus added, to compare them with the bonus if the main number excludes it.
  • Errant cases in red where some smaller transaction has a better rate.

PriceBonus removedAs writtenBonus added
£3166716671667
£5159616801764
£9.6165617501844
£13186219622062
£25192020402160
£45155618892222

If the bonus is included then we have tier 6 worse than tier 4 now, and three tiers worse than tier 1 normally. If the bonus needs to be added onto the main amount then we obtain sensible tiers now, but that still means the normal amounts without the bonus are placing tier 6 worse than tier 4 normally, so something is wrong either way.

In order of importance starting with the most important, suggestions are:
  1. Clarify exactly what is the Arx amount being purchased:
    • Always show the total, if a special promotion is present with some amounts increased.
    • Ideally show only the total; if a promotion effects needs denoting, use a strike-through or otherwise make it very clear which number is not the total.
  2. Display the rates; personally I prefer Arx per price so that higher numbers are better, but price per (thousand) Arx would suffice.
  3. Keep the tiers consistent in the context of rate per magnitude; no tier should ever have a lower rate than a lower tier.
 
Even while making a table of those rates, it occurred then to me that it is unclear whether those bonus notices are included in the larger number above; for example, whether £45 means 85000 Arx or 100000 Arx while that bonus is present.

The bonus number is added to the base number. It’s an annoyingly common marketing strategy, people like to get a “bonus” for their money.

I would prefer clearer numbers too.
 
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