Data & Researxh (or know your audience)

Hi FD Team,

No doubt you are aware of the enthusiastic and sometimes emotional responses to topics on the Dangerous Discussion sub-forum. A good example of this is the thread around the engineering exploit that recently surfaced. However, as relevant as this may be, it produced little in terms of useful data. At best it highlighted a specific issue that needed to be addressed to avoid player dissatisfaction and protect the integrity of the game.

In contrast, the simple poll "How Old Are You?" produced a ton of useful data. 6945 players voted and, to my surprise, revealed that the game demographic is mostly middle aged adults. Over two thirds of the player base are aged between 30 and 50 years of age. There was even a sizable player group over 50. This information does not directly assist game design, though it could be inferred that, as mature consumers, players are more likely to be interested in game progression and story, rather than instant gratification.

However, the key point is that poll produced useful data and a sizeable sample. Matched with other data, it could aid the design and direction of the game. Demographic and product data is keenly sought (and sometimes purchased) by companies and I'm a little surprised it is not utilised more by game designers to gauge the expectations of the actual or intended player base. FD is in a fortunate position as it has the forum and active player community at its finger-tips, but is not utilising this advantage other than to seek feedback about specific game issues (e.g. beta testing).

I suspect that if FD produced a series of official "bite size" polls to gather factual data about player habits, game-style, activities in-game, etc., and invited the players to respond, this would be well received and could produce useful data. Well designed and thoughtful polls should and often do give a clear picture of the "audience". I'm not suggesting that the data could replace (or even displace) FD's design role, but it may be a valuable aid when considering things like emphasis, priority and direction. At the very least, it may help when looking at the bigger picture.

Anyway, just food for thought. :)

Cheers
A D
 
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I'm wondering how much info is available to FD via Steam and Xbox accounts. Do they collect and distribute demographic data?

Also, in game data could perhaps be analysed to find out players' playstyles. It would be interested to find out the percentages that, say, favour Solo mode to Open. It's possible that metrics could be devised to determine the popularity of different playstyles too (Exploration, Trade, Combat etc.). Analytics is a fascinating subject :)
 
I'm wondering how much info is available to FD via Steam and Xbox accounts. Do they collect and distribute demographic data?

Also, in game data could perhaps be analysed to find out players' playstyles. It would be interested to find out the percentages that, say, favour Solo mode to Open. It's possible that metrics could be devised to determine the popularity of different playstyles too (Exploration, Trade, Combat etc.). Analytics is a fascinating subject :)

Agree, analytics used thoughtfully can be very revealing. Don't know about the data collected from Xbox or Steam (or PS4), but it would be simple enough to place a message on the launcher or splash screen inviting players to go to the forum and participate in the poll. Collating data showing play modes (and trends e.g. is open becoming more or less popular) could probably be scrapped off the server.

Also saw somewhere on the forum a player poll about playstyles. Out of date now, but then the majority of players liked exploring, which sort of doesn't surprise me given the results of the recent poll regarding player age. Looking at the Commander Map on EDSM, there are a lot more players in the deep at any one time than there used to be, but most are still concentrated in the "bubble".

Given that ED is an online MMO and based on the comments of Sandro on the forum about the metrics that FD has available (e.g. when looking at something like
a Karma system), I suspect that FD has more raw data than it can point stick at, but ATM may not be matching information around player demographics, habits, expectations, etc. that could be useful from a design and marketing perspective.

So much data, so little time to read it :)
 
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