This started as a response to Hadar in another thread, but it's go so big and it's such a core issue that I've put it in it's own thread.
16,295 backers. I'd be surprised if those that have pledged £50 or more weren't already pretty tapped out - there's been a lot of Jontying going on. Although some will likely make a post Christmas push for the £90 level. Those below £20 didn't want the low-cost download option, so they're unlikely to be a source.
That leaves ~12,400 existing pledgers who you want to increase their pledges. As these pledge levels are also the most attractive to people who've yet to pledge, anything you do to make them more attractive to existing pledgers will likely entice others in as well.
The simplest solution is ships. £20 gets you the Eagle Mk1. I took a quick look at Jades' site to remind myself of the ships. I'm no expert, so this might not be the right order (it's basically done by internal space, which I've included); for example, the Sidewinder has no missiles and worse performance than the Saker:
http://www.jades.org/shiprevs.htm
£20.00 Eagle Mk1 20t
£22.50 Eagle Mk2 22t
£25.00 Eagle Mk3 22t
£27.50 Saker Mk3 23t (Perhaps remove this tier and have the Saker @ £30?. See note.)
£30.00 Sidewinder 25t (Perhaps ditch the Sidewinder in favour of the Saker. See note.)
£35.00 Krait 27t
£40.00 Gecko 34t
That sort of incentive scheme gets people thinking about coughing up a mere £2.50 for a better ship and, if they're doing that, they might well upgrade to the Eagle Mk3 for a mere £7.50, and if they're doing that . . .
Obviously, the existing £30 get automatically upgraded.
£50.00 Adder 40t
£60.00
£75.00
£90.00 Cobra Mk1 60t (£90 is a sexy tier; a Cobra will make it even more so)
£100.00
£150.00 Cobra Mk3 80t
£200.00
£300.00 Asp 120t
£500.00
£750.00 Python 400t (&/or Imperial Courier 350t for the Imps out there)
£1500.00 Anaconda 650t (&/or Imperial Trader 525t)
I left the Viper out as a police ship (not sure if they'd want to reserve it for law enforcement only, but they might). That comes to 14 ships (assuming it's "or" for the Imps rather than "&"), so if we're sticking to 15 ships on lauch there's room for another low-tier ship or something like a 90t Constrictor for the £200 tier.
If you're doing this, you probably don't want founder members of the Elite (£150+) to get store discounts, as they're already getting decent cargo holds.
Now the key point. This needs to be rolled out in the next 2 days in order to give it a solid 2 weeks.
Anyway, what do you think. If you're currently in the £20 category, might you stump up the £5 to get the much improved Eagle Mk3? What about £15 for a Krait? And, if you're one of the waverers at <£90, would the Cobra (albeit a Mk1) sell it for you? Would a Cobra Mk3 push any of the 455 in £100 up to £150?
NOTE. The Sidewinder appears to be a much worse combat ship than the Saker. The advantage is the SW has 25t vs 23t, but that relatively small increase for a poorer fighter might not attract people. So ditch the SW and the £27.50 tier.
That still leaves £20, £22.50 & £25 as the upgrades for the various Eagles. £30 for the SW and £35 for the Krait (4t & 2 missiles more). All tangible in-game benefits.
16,295 backers. I'd be surprised if those that have pledged £50 or more weren't already pretty tapped out - there's been a lot of Jontying going on. Although some will likely make a post Christmas push for the £90 level. Those below £20 didn't want the low-cost download option, so they're unlikely to be a source.
That leaves ~12,400 existing pledgers who you want to increase their pledges. As these pledge levels are also the most attractive to people who've yet to pledge, anything you do to make them more attractive to existing pledgers will likely entice others in as well.
The simplest solution is ships. £20 gets you the Eagle Mk1. I took a quick look at Jades' site to remind myself of the ships. I'm no expert, so this might not be the right order (it's basically done by internal space, which I've included); for example, the Sidewinder has no missiles and worse performance than the Saker:
http://www.jades.org/shiprevs.htm
£20.00 Eagle Mk1 20t
£22.50 Eagle Mk2 22t
£25.00 Eagle Mk3 22t
£27.50 Saker Mk3 23t (Perhaps remove this tier and have the Saker @ £30?. See note.)
£30.00 Sidewinder 25t (Perhaps ditch the Sidewinder in favour of the Saker. See note.)
£35.00 Krait 27t
£40.00 Gecko 34t
That sort of incentive scheme gets people thinking about coughing up a mere £2.50 for a better ship and, if they're doing that, they might well upgrade to the Eagle Mk3 for a mere £7.50, and if they're doing that . . .
Obviously, the existing £30 get automatically upgraded.
£50.00 Adder 40t
£60.00
£75.00
£90.00 Cobra Mk1 60t (£90 is a sexy tier; a Cobra will make it even more so)
£100.00
£150.00 Cobra Mk3 80t
£200.00
£300.00 Asp 120t
£500.00
£750.00 Python 400t (&/or Imperial Courier 350t for the Imps out there)
£1500.00 Anaconda 650t (&/or Imperial Trader 525t)
I left the Viper out as a police ship (not sure if they'd want to reserve it for law enforcement only, but they might). That comes to 14 ships (assuming it's "or" for the Imps rather than "&"), so if we're sticking to 15 ships on lauch there's room for another low-tier ship or something like a 90t Constrictor for the £200 tier.
If you're doing this, you probably don't want founder members of the Elite (£150+) to get store discounts, as they're already getting decent cargo holds.
Now the key point. This needs to be rolled out in the next 2 days in order to give it a solid 2 weeks.
Anyway, what do you think. If you're currently in the £20 category, might you stump up the £5 to get the much improved Eagle Mk3? What about £15 for a Krait? And, if you're one of the waverers at <£90, would the Cobra (albeit a Mk1) sell it for you? Would a Cobra Mk3 push any of the 455 in £100 up to £150?
NOTE. The Sidewinder appears to be a much worse combat ship than the Saker. The advantage is the SW has 25t vs 23t, but that relatively small increase for a poorer fighter might not attract people. So ditch the SW and the £27.50 tier.
That still leaves £20, £22.50 & £25 as the upgrades for the various Eagles. £30 for the SW and £35 for the Krait (4t & 2 missiles more). All tangible in-game benefits.
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