Personally I would go with a single GTX970 for now.
My reasons being that ED is still in a state of flux, we still waiting to see what nvidia's VR Direct will do and how well it will work with Oculus. While a GTX980 is impressive its not hugely faster ( I seem to remember 10-15% in gpu benchmarks, but costs 40-50% more) than a single GTX970 and ultimately it may not be capable of driving current VR experiences, let alone future ones, especially if you are considering upgrading to CV1 when Oculus release it (hopefully by end of next year).
Going with a single GTX970 now means you can enjoy ED with mostly high settings (shadows seem to be the main killer and setting them to low doesn't really affect the experience) and once ED is released or other games come along you can make an informed choice as to whether a second GTX970 is worthwhile or not. Indeed the CV1 may well go beyond needing current cards completely, considering there is talk of it going to 2560x1440 at 90Hz, that is a huge jump in the amount of pixels to fill each frame, which will be even worse if you still need to supersample and of course more frames to fill every second.
Obviously it depends on how much disposable income you have, if you can buy sli 970 or 980 now and next year buy another 980 or next gen gpu's then it doesn't really matter.
My only other comment would be is that i've seen a whole range of opinions from players using GTX970, SLI 970 and 980 and i'm not convinced that you can guarantee that any of them are going to give you robust 75Hz at high settings. Some people have claimed they can, whilst others have said they couldn't. This could of course be dependent upon other system hardware as well as what players find acceptable in terms of quality vs stuttering.
When I was comparing 970 vs 980 and looking at gaming stats for 4k I found very few modern games could mange above 30 let alone 75hz, so in my opinion GPU's for 4k gaming is some way off still. e.g. this
link - techpowerup study on SLI 970's comapres them to single 980. Obviously it depends on game settings and things like x4 AA is going to be demanding at 4k, but still the current gen GPU's have problems hitting 60Hz. I think thi is relevant since supersampling or Nvidia's DSR is effectively going to be equivalent of pushing 2560x1440 to 3840x2160 (i.e. 4K) type resolutions for a DK2 1920x1080 screen.
I've just bought a whole new system with a single GTX970 and find the game runs pretty much well with some specific settings lowered/disabled. My plan being to go SLI once we know the requirements of ED and if VR Direct works or ideally just wait it out till oculus CV1 is released at which point you may need sli next gen cards anyway.