EA stocks has fallen by almost 50% since E3 debacle and aren't stopping

Chris Simon

Chris Simon
kVznIMd.png

https://ycharts.com/companies/EA/market_cap

Yeah it's not just Activision who is in a kind of a pickle.
It seems that "If you don't like our games, don't buy them and preorder them" isn't the best marketing strategy. Who knew.

I know it's not about consumer happiness. That's not how stock market and shareholders work. But it is kind of... nice to see.
The big part of this landslide might be the fact that the "anti-lootbox" laws in various countries are probably really going to be a thing. Can you imagine how the shareholders might look at a prospect of "their" company losing almost half of its income over night?

I really wish game-developing companies would start fighting over the customers by quality of their games, once more.

I hear the Battlefield 5 is actually quite good. But will anybody be buying it after all that's been going on for the last 4 months?
 

metatheurgist

metatheurgist
Yeah, it's symptomatic of how off-kilter the corporate world has become. They actually seem to think that they're so big that they don't have to care about consumers anymore. William Gibson would be proud. But it seems they're not quite as big as they think they are yet.
 

Eidolon

Eidolon
It's kind of gratifying to see them suffer financially like this. Acti-blizzion have been having a less than pleasant time too since the Diablo on mobile disaster.
Who would of believed that the worm would turn after all the ills these big corporations have bought to the gaming industry?

You reap what you sow it seems, and about time too!
 

the100thmonkey

the100thmonkey
I actually really enjoy BFV. It's a good return to form after BF4 and BF1.

I bought it, obviously, and don't regret it. I only play conquest large though - operations has never felt balanced; you either ROFLSTOMP or get ROFLSTOMPed.
 

Iron Golem

Iron Golem
I have gone out of my way since BF2142 to avoid EA like the plague. I don't like where BF went after 2 and decided to stop supporting them as a company. The whole Sim City debacle was another event that helped me walk away and never look back.

From what I have seen of them since then I haven't missed anything worthwhile.
 

lokvette

lokvette
Always good to see EA getting a kick in the nuts, Not touched BF game since BF3, but that was more to do with the burn out from the game type and all that comes with a clan going down the drain, and after the mess that was ME-A I don't think i've opened origin for some time now.

Last I watched about BF5 the reviews were not that good, still waiting for them to do an updated 2142, I miss titian fights.

 

Surefoot

S
Werent they the most hated game company ever ? And almost on par with Verizon or Comcast on the bottom of the absolute scale ? I'll admit it has been a long time since i touched an EA game... Anyway for that bad turn out they'll blame external factors, the gamers, the media, but certainly not the suits who decided that p2w lootboxes and crappy year-to-year iterations of the same cheap formula of milking their customers dry would be a good business idea, no no no these guys will be laughing at us gamers while sipping on their cocktails while enjoying naked babes on their yacht. The real net result will be poor sods being fired, mostly developers and QA, as these are the bottom of the pyramid, that will reduce the salary expenses and look good on their quarterly accounting charts.

So yeah it looks like a kick where it hurts for EA, but actual (usually young) people who worked their off for 60h+ weeks, often more, sleeping under their desk etc.. will be thanked by having to clean their desk and give back their access badge.
 
Last edited:

amigacooke

amigacooke
I'm no financial genius, but it doesn't look to me as though the stock has fallen very far from its position at the start of the chart.
 

Toumal

Toumal
Chris Simon said:
It seems that "If you don't like our games, don't buy them and preorder them" isn't the best marketing strategy. Who knew.
Click to expand...

Stop being so entitled!
Stop being so sexist!

uh..

Stop being so toxic!

I'm running out of ideas...

Stop being so critical!
Stop being so not-buying!

Stop thinking and buy product!


BTW Jim made a wonderful video which I can't link to because of potty language rules. He basically noted about the Blizzcon incidents that there first was a backlash (after the "don't you guys have phones" bit), then a backlash to the backlash (gaming press calling critical games entitled and sexist), then a backlash to the backlash to the backlash.


But ultimately, we decide what gets made. If we finally stop buying microtransaction-infested crap like Battlefield 25 , Battlefront 76 and so forth, they will stop making it.
On the flipside, we do NEED to buy good games with fair monetization (like for example the criminally overlooked Titanfall 2).

For example, I'm waiting to see how the monetization in World War 3 turns out. If it's cosmetics only, then I'll get that game.
 

Zak Gordon

Zak Gordon
I struggle to think of the last big budget AAA title i bought?! As game producers i think i just found modern game dev, design and production has just moved to a place i no longer recognise as 'fun'. Modern games are about gaming me, the player, rather than giving me a good time. I've been gaming long enough to know that is not what i associate gaming with.

Luckily there are dozens of great AA, A and Indie titles to keep me more than occupied. Also being a PC gamer rather than a console gamer makes a huge difference. I have choice as a PC gamer.
 

Backer42

B
Chris Simon said:
I know it's not about consumer happiness. That's not how stock market and shareholders work. But it is kind of... nice to see.
The big part of this landslide might be the fact that the "anti-lootbox" laws in various countries are probably really going to be a thing. Can you imagine how the shareholders might look at a prospect of "their" company losing almost half of its income over night?
Click to expand...
Yeah, it's a bummer when you thought you invested into an online gambling company and suddenly end up with mere video games. Why do regulators hate gambling so much?

:D[haha]
 

the100thmonkey

the100thmonkey
Toumal said:
If we finally stop buying microtransaction-infested crap like Battlefield 25 , Battlefront 76 and so forth, they will stop making it.
On the flipside, we do NEED to buy good games with fair monetization (like for example the criminally overlooked Titanfall 2).
Click to expand...
There are no microtransactions in BFV currently (nor were there any in BF1, BF4, BF3, BF2, BFBC2, and so on) - the dissatisfaction at the system in Battlefront 2 seems to have guided the decision-making. There will probably be shortcut kits released at a later date, but if BF1 is a guide here, then unlocking the guns in-game won't take long anyway. Indeed, EA/DICE has moved away from DLC for Battlefield too.
 
You must log in or register to reply here.
Back
Top Bottom