EA's UFC 3 has "pay to win" microtransactins/loot crates

[Memnoch]

Yes, it looks like strike three for EA, as Jim Sterling explains:

[video=youtube;p4o4edIblLA]https://www.youtube.com/watch?v=p4o4edIblLA&t=0s[/video]

Really EA? So soon?

EDIT: And I can't spell micro-transactions apparently. Maybe my next loot crate will net me a dictionary, eh EA?