After seeing this I feel Frontier are missing out on a potential huge market oportunity.
CASE STUDY #1:
The AA is the UK’s leading driving services business. They launched their ‘It’s OK I’m with The AA’ platform by The Gate Worldwide in July 2023. For the next phase, they extended the campaign in an unexpected way, partnering with the Street Fighter™ video game franchise. The campaign cleverly taps into popular culture appealing directly to The AA’s target demographic who have such nostalgia for the game. Street Fighter is one of the highest-grossing video game franchises of all time, selling over 50 million units since it originally launched in 1987. The campaign launched at the end of July, with DOOH and social media assets being distributed in major cities across the UK at high-impact full-motion sites, and across social media platforms. The campaign consists of large-scale animated executions featuring characters Ken and Ryu from Street Fighter destroying an unlucky civilian’s car with their signature martial arts moves. However, thanks to the AA, the innocent bystander doesn’t seem too concerned about his vehicle. Born Licensing managed the licensing process from start to finish allowing the agency and client to focus on their roles.
