That was just a smokescreen. The relevant law is the law of the country of purchase, not the one of the country of origin. the law usually protect the consumer well in europe, but companies make it a hurdle race to discourage people. Just appealing the TOS would take a court ruling, meaning time and money most single individuals don't have.When X-Rebirth came out with all the horridness that came with it and people asked for refunds Valve stated that they are based in luxenbourg and they had no requirement to issue a refund what so ever.
So it ends up like, "everybody gets away with whetever they can get away with".