Maybe... all I remember is that the original pricing target 2+ years ago was nowhere near what it turned out to be...
Yes, because what they targeted in the beginning was using a cell-phone screen in a headset with lenses. Heck, before the Kickstarter succeeded like it did, they thought they'd be selling DIY kits where 'mainstream' meant 'cheap', not 'commercially available with hundreds of thousands of sales'.
Yes, it's nowhere near what it was originally supposed to be: it's way better.