FD Stock Dropping, 1000's of US consumers refuse to buy LE and Horrizons

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Over the past week FD has ran into some issues with their price points on ED and it's expansions.

The Lifetime Expansion Pass will cost you about 200.00 USD
It costs those from Britain 130.00 GBP
It costs people from Russia 12,970 PRUB (about 210.00 USD)

The Horizons only Expansion will cost about:

USD - 59.99
PRUB - 65.00 USD
GBP - 49.99

PRUB/Russia's Prices were raised this morning from 9970 PRUB to 12,970 PRUB because everyone was buying it at that price point due to it being 40$ USD cheaper then if you actually bought it using US Currency amounts.

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Over the past Year FD's stock has dropped over 25%, and in the last 24 hours FD's stock has dropped over 1.74% and is still dropping. The Media and game review companies are having a feeding frenzy with FD's suspected "Overcharging" to attempt to create an influx of profits to restore their stock prices and companies longevity.

However, 1000's of consumers have already refused to buy and stated they would not be buying any of Elite Dangerous's expansions at their current pricing. In fact you can find several Boycotts against FD and Elite dangerous currently going on, on Reddit as well as several other known gaming forums. Past supporters of the game are turning on FD because their US price points are so high.

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As an investor, I have done a lot of research into this company in the last 24 hours, and from such have found that unless they increase their sales, they will not be able to deliver on their development plans, as their company will bottom out.

HOWEVER, this is solvable. It has already been shown that their largest consumer base (The US) are willing to buy en mass, the expansion and the LE at around 140.00 USD for the Lifetime pass and 39.99 USD for the expansion. FD could simply lower their price points, and increase their sales 10 fold, as well as alleviate their currently.. Horrible media coverage.

Their Primary consumer base (The US) has spoken, either FD will lower their prices, or this games future is looking very bleak, since refusing to heed these warnings will result in FD losing not only 1000's (if not 10's of thousands) of players, but also hundreds of thousands, if not millions in potential revenue.

The surest way to kill your game as a company is to charge prices for which the Primary consumer bases economy can not support, or will not support.

FD is new to Modern gaming, hopefully this post will get them to look into this, and hopefully they will take action while they still can. I love the game, but the 200.00$ price tag for the LE is bit much, even for me. I may still buy it simply because as I said I love the game. But it's blatantly apparent that 1000's of others will not or can not afford to.

FD Stock priceing can be found here:
https://www.google.com/webhp?source...&espv=2&ie=UTF-8#q=Frontier+Development+stock

It should be noted that obviously I do not work for the company, nor do I have access to their financial records. However from what I can tell from public records, the above is an accurate description of the current situation.

Sales and Consumer Chart Proof as requested:

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Over the past week FD has ran into some issues with their price points on ED and it's expansions.

The Lifetime Expansion Pass will cost you about 200.00 USD
It costs those from Britain 130.00 GBP
It costs people from Russia 12,970 PRUB (about 210.00 USD)

The Horizons only Expansion will cost about:

USD - 59.99
PRUB - 65.00 USD
GBP - 49.99

PRUB/Russia's Prices were raised this morning from 9970 PRUB to 12,970 PRUB because everyone was buying it at that price point due to it being 40$ USD cheaper then if you actually bought it using US Currency amounts.

-----

Over the past Year FD's stock has dropped over 25%, and in the last 24 hours FD's stock has dropped over 1.74% and is still dropping. The Media and game review companies are having a feeding frenzy with FD's suspected "Overcharging" to attempt to create an influx of profits to restore their stock prices and companies longevity.

However, 1000's of consumers have already refused to buy and stated they would not be buying any of Elite Dangerous's expansions at their current pricing. In fact you can find several Boycotts against FD and Elite dangerous currently going on, on Reddit as well as several other known gaming forums. Past supporters of the game are turning on FD because their US price points are so high.

-----

As an investor, I have done a lot of research into this company in the last 24 hours, and from such have found that unless they increase their sales, they will not be able to deliver on their development plans, as their company will bottom out.

HOWEVER, this is solvable. It has already been shown that their largest consumer base (The US) are willing to buy en mass, the expansion and the LE at around 140.00 USD for the Lifetime pass and 39.99 USD for the expansion. FD could simply lower their price points, and increase their sales 10 fold, as well as alleviate their currently.. Horrible media coverage.

Their Primary consumer base (The US) has spoken, either FD will lower their prices, or this games future is looking very bleak, since refusing to heed these warnings will result in FD losing not only 1000's (if not 10's of thousands) of players, but also hundreds if not millions in potential revenue.

The surest way to kill your game as a company is to charge prices for which the Primary consumer bases economy can not support, or will not support.

FD is new to Modern gaming, hopefully this post will get them to look into this, and hopefully they will take action while they still can. I love the game, but the 200.00$ price tag for the LE is bit much, even for me. I may still buy it simply because as I said I love the game. But it's blatantly apparent that 1000's of others will not or can not afford to.

You're funny.
 
US? Biggest market? Supporting Data please.

Well, if you start with the population number, that's 63 millions for the UK vs. 318 millions for the US. Of course, if all UK residents start buying ED, it would obviously be their largest market. Otherwise, without seeing sale figures, I'd be tempted to say that the US is the bigger market.
 
I think that this is the best time to buy FD stock - Let it drop a couple of points more & I'll make a killing!
 
An impressive attempt to get them to lower their price - the fact that OP is clearly an expert should make them decide that their plan was all wrong and they should immediately follow his model.
The news that FD were new to modern gaming was somewhat of a surprise...
 
Well one of the reasons I'm not giving them any more money is because they didn't exactly give us a power play that I found satisfactory, so many useless modules, interdicted every 5 seconds, HQ sector full of enemy NPCs with no defences, to name a few
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So when and if horizens comes out and the review are good, I'll buy it, but until then they arnt getting another penny from me because of the way they ignore and neglect the playerbase as well, putting in ideas that people obviously don't care about and then going on to do other things and abandoning things like power play which needs balance and tweaking.
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Also CQC doesn't interest me at all, we have PvP and so far most updates have been PvP updates, I'm glad their focussing on something new but I've lost a lot of faith in them
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Why should I invest more money when so far they haven't exactly "dazzled" me with thier progress
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And don't even get me started on hacking and cheating being ignored
 
Gamers are a silly lot; backers in particular. I don't think you are right OP and in fact I think this is a farce, but prepare for the onslaught of fanboy denials.
 
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The fun thing is - hardly any of the gamers I know here have ever even heard of Elite. It just doesn't exist in the mainstream for the vast majority - anecdotal and small dataset of course., but it certainly wouldn't hurt to make Elite a bit more known on this side of the pond. Might cost a bit though.

Also - saying that most US gamers won't stand for the asking price simply shows that erm, they don't have enough money and so can't afford it. Consider it an incentive to earn more money. You won't get a Bentley if you can't even afford a GMC.
 
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The US and UK sales are probably around even.

FD will do what they did with the main game. High prices and "bonuses" for those who buy at the start followed by lower prices and a Steam release later. This isn't rocket science.
 
I had a look at the link and looked at the share price over the last year.

How does that loss compare with other similar on the stock market?

Having said that I will not be paying £130 for the lifetime expansion pack, I just do not trust FD to carry on delivering a game that I will want to play in two or three years.

I also will not buy the horizons pack until after launch due to a similar lack of trust given the problems with the one we play now.

I do not know if I am a typical customer
 
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Hmmm. You do know that around 80% of the shares are held by the directors and a few large investors (including DB owns 53% himself) so it will not have the same type of performance as a mass shareheld PLC.

I suspect that share price is not really the best metric to use for how well a company is doing in this case. Reductions in share price may be due to retaining more profits and paying less dividends to shareholders, it doesn't then follow that this is bad for the company, just that it isn't a great earner for shareholders who are often more interested in chasing the quick money.
 
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As an investor, I have done a lot of research into this company in the last 24 hours, and from such have found that unless they increase their sales, they will not be able to deliver on their development plans, as their company will bottom out.

Please share your research, I would be really interested to know how you reached this conclusion.

FD's audited accounts to 31/05/15 should be posted soon if last years timings are anything to go by, I guess we will see how well they are doing, I very much doubt we need to panic yet lol.
 
£130 is around $200 U.S. Makes a change as we normally have to pay the same in pounds and U.S. Dollars (e.g if it was $200 then it would be £200). Aren't international exchange rates a ?
 
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