Frontier Development Communications

I was reading The Truth About Elite (not a bash) thread last night just before I went to bed and saw this post:

You realise you could of saved much negativity by simply telling us that you were looking at this when ever it was you started on it. Communication is a wonderful thing.

My first instinct was to +1 the author and post a 'right on commander' type of response.

Then my brain kicked in. It might have been due to a lack of sleep and my subconcious rose to the fore and thought: Why should they? Why should FDEV inform us of every detaill they're working on? Too many blind alleys, too many experiments that might or might not work.

Now we can all agree that Communications from FDEV aren't the best, but the type of response above, rudeness when actually given information and NOT saying 'thanks man for passing that on!' is also not the answer. FDEV communicate with us regularly and the fact that the development team take such an active interest in the forums and do pass on information when they feel it's viable, possible and necessary to do so is more than a lot of other game companies do. Their interaction level with us is high, but their communications with us is poor.

Let me explain: FDEV Developers and Team Members communicate very well with us individually. I ask a question or PM Ed Lewis or Michael Brookes and I get a response. Or I make a comment in the forums and Sandro or Mike Evans respond. That is high interaction and far more than many of us should expect from a team of developers working towards launch. It's a level of access unprecedented in my time as a gamer. And this isn't only through my access to the DDF, in many ways the regular forums have as much interaction and sometimes moreso than those of us in the DDF.

But communications is poor. Let's say a hundred people want to know the answer to the question: Is David wearing a blue jumper today? So Bob posts on the forum and creates a thread 'Is David wearing a blue jumper?' A few other people pile in on the discussion, the merits of blue jumpers and red jumpers. The odd crazy person posits that purple jumpers are best and is rightly thwumped by the community. Ed Lewis posts and says he hasn't seen David today but will get back to us when he has. Michael Brookes posts and says that he has seen David today and he was wearing a red and blue striped jumper.

The problem here is that of the 100 people who wanted to know the answer to the question, only perhaps 10 posted in the thread. Another 20 read it. The remaining 70 have no idea and might never know what colour David Braben's jumper was that day.

What should have happened was Ed makes a note that a lot of people are interested in knowing David Braben's jumper. He brings the question to Michael who is aware of the question and was in the middle of posting his reply. Michael tells Ed that the answer to the question he's posting in the forums should go in this week's newsletter.

And there's a possible solution. The newsletter as well as having the information we're accustomed to should also deal with popular questions and answers given in the forums. Or the answers that were to be given in the forums be given in the newsletter. I don't mean every question, but hot topics, particulary ones where Developers feel the need to answer should also be given in a more publicly available format.

A lot of vital information is lost in the noise of the forums. A lot of answers to a lot of important questions ARE GIVEN, but lost in the noise of the forums.

TLDR: Frontier Development interacts well, but communicates badly. And I think we've all been confusing the two.
 
I like the idea of including most recent FAQ and/or updates on hot topics in the newsletter. Would be simple to do, I suspect.

Plus, I now have this unnerving desire to understand whether David is wearing a blue jumper/sweater today. :)
 
They have a newsletter. That's enough.

We should not expect any answers when the community throws a toddlertantrum over the very important issue of the week.

Fdev is a company. They can't talk about stuff being developed very openly because some people will rally a lynch mob when stuff doesn't come out like they imagined.
 
TLDR: Frontier Development interacts well, but communicates badly. And I think we've all been confusing the two.
I've thought this for a long time. The level of interaction is very good, but crucial information is lost in forum posts, and questions that could easily be answered go unanswered because there's no proper channel for that type of communication.

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We should not expect any answers when the community throws a toddlertantrum over the very important issue of the week.
It's nothing to do with "expecting" anything. It's simply a question of what would be constructive and helpful.
 
They have a newsletter. That's enough.

We should not expect any answers when the community throws a toddlertantrum over the very important issue of the week.

Fdev is a company. They can't talk about stuff being developed very openly because some people will rally a lynch mob when stuff doesn't come out like they imagined.

Please note, I'm not asking for more information than we're being given. It's how the information they are giving is spread rather than being limited to a thread or personal message.
 
I think it's a mixed bag from FD.
There are a couple of things they've done extremely well which it's easy to start taking for granted, but which many do not do.

One is that they send out a newsletter each week, every week, at minimum. It doesn't always have Earth shattering content but it does always arrive. It lets us know, even those who don't visit the forums, that things are still moving and they're not hiding. This is a big deal to me as I have backed some projects where the communication is very hit and miss, and long periods go by where people are not hearing anything.

Second is that they made the game available in a playable state and released iterations regularly. That's the best form of communication there is but also the one that exposes you to the most criticism because people can see exactly where you're up to, with no sugar coating.

So those are two good parts and they are huge.

On the bad side, I don't feel like there's enough communication on where things are going in the medium term. We know where things are now in detail.. we know in the long term there are big plans. But we never actually knew what the game was likely to look like for launch.. what they plan to add in the months after launch before expansions, etc. Secondly, kinda in the same vein I think that communication actually got weaker as launch got closer, which is the opposite of how it should be. The newsletter stopped having the Q & A every time, news on significant features became more scarce and simple buy this buy that messages more common. I think a much more powerful marketing message would be this is what the game will be at launch, here's the features to come.. it will be amazing (buy it).

So yeah.. good and bad. But overall I'm happier with being able to see a real game develop rather than just seeing carefully controlled highlights.
 
Nice post Alric, yes it's like that old truth of good storytelling, show the game is amazing, don't say it's amazing.

For the record despite my criticism of communication, my kudos on interaction, if you miss things like this, here's a list of responses in the forums from Devs.

A lot of this would be worthy of the newsletter ;)
 
It's a nice post and your suggestion kind of reminds me of the way DayZ Standalone is being developed. Those folks update their website on a regular basis, telling what they're working on and what they would like to release in the next stable version.

It would be nice, but DayZ ain't E: D and it's still up to FD to decide how they communicate.

Cheers,
Coilbone
 
My wife & friends don't use the forums and are very happy with FD & how ED is progressing - the news letter gives them just enough information to keep them going and they're not concerned with all the micro-details that plague the forum. That's part of the problem - we all think we know best; voice it; and become despondent when FD goof up.

<shrug>
 
It's a nice post and your suggestion kind of reminds me of the way DayZ Standalone is being developed. Those folks update their website on a regular basis, telling what they're working on and what they would like to release in the next stable version.

It would be nice, but DayZ ain't E: D and it's still up to FD to decide how they communicate.

Cheers,
Coilbone

I tried to keep the post clean of the 'sense of entitlement' the original quote in the OP displays, though I admit to falling victim to it myself in terms of communications over the last two years. FD play their cards close to their chest and that's positive and negative and their own style. My post is more about getting the information they are willing to release via interaction to a wider audience via communication.
 
Yes, CCP have started doing a "What we're working on" and "What to expect in the next release" developer notes/blog too. I don't think it really applies to micro-patches though. Only the big releases. I expect Frontier will do that too post-release.
 
Personally, I am extremely happy about FD's communication! I mean, really, have you ever been at one of the AAA title forums? How often did you read direct answers of developers to questions asked? How often do they bother explaining development decissions to their fans? The only company I have seen doing the same is 'Triumph Studios', the developers of the awesome 'Age of Wonders' series! Maybe my experiences are limited. But if you ask me, I am impressed!
 
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I agree, my main concern is features with problems that are in the game that have not been adressed from beta 1. Trading for example. To just hear they are aware of the issue and it is being looked at would make me happy.

Answered hot topics should be in the newsletter.

I use http://www.altairvista.com/frontier.html to keep myself informed.
 
My impression is of a fairly small company working hard to get a product to market and make enough profit to pay the wages and satisfy the shareholders. They clearly are aware of what is being discussed in the forums but if they had to read all the garbage which is spouted here not a lot else would get done. They have an overall vision for this game and are not going to be up all night frantically rewriting because some wants the clock stopped, or interdictions are too unfair, or someone doesnt think there is enough content, did michael say there would be a wipe or there might be a wipe and what would be wiped and when and how. I do like the idea of a topic of the week in the newsletters... That does make sense to me
 
Hot topics being answered in the weekly newsletter is a great idea. But I think I've read somewhere that the newsletters will not come as frequent after release. So what will the be the solution to answering hot topic question? But we have to remember that they are making a game atm. I have faith that FD presence on the forums will increase post launch.
 
My problem is not their presence on the forums, or giving more information. It's about spreading the information already out there, given by FDEV IN the forums. Questions answered that people don't pick up on because it's lost in a thread somewhere.
 
My problem is not their presence on the forums, or giving more information. It's about spreading the information already out there, given by FDEV IN the forums. Questions answered that people don't pick up on because it's lost in a thread somewhere.
Also worth remembering that most people don't actually read the forums, and certainly don't pick through every thread.
 
Also worth remembering that most people don't actually read the forums, and certainly don't pick through every thread.

I do read the forums and miss a fair bit.

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Perhaps a Dev-Only sub-form where instead of posting directly in the thread (they can do that too!) they copy it over to the Dev-Post forums. Similar to TJ's valiant attempt to correlate all the Dev-posted information. Similar to the OP where I posted a quote from another post and answered it here.
 
You know how some projects have a list of features can vote for? Maybe we should have something similar, but instead of features they'd be questions people want to ask Frontier, and the most voted for questions would be looked at in the next newsletter. It'd probably be better than looking at the mess on the forums and should allow for properly worded questions to rise to the top while filtering out the rude ones.
 
You know how some projects have a list of features can vote for? Maybe we should have something similar, but instead of features they'd be questions people want to ask Frontier, and the most voted for questions would be looked at in the next newsletter. It'd probably be better than looking at the mess on the forums and should allow for properly worded questions to rise to the top while filtering out the rude ones.

Not sure about list of features - if they do that, then come the expectations that whatever "wins" will be implemented, and the wailing and gnashing of teeth when it isn't. However, your suggestion about questions could be a good one, could open up more two way communication.

The problem is, many people get upset when FD don't give the answer someone wants to hear.

eg:
Will there be a wipe on the 16? We don't know yet.
When will feature X be ready? We cannot say for sure. Its something we are looking at.
Why is there no feature X? Because its not something we are planning because its not within our vision.

Those sorts of answers will tend to produce new 100 page rage threads about how FD don't do what the poster wants and don't listen to them.

In many ways, i understand FD limiting their communications until they have something specific they can say.
 
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