Or how about it doesn't get hyped at all - and just gets released on the merits of it's own qualities
There's something very special here, it doesn't need exaggeration or overstatement to make it interesting. Advertise it - surely, but never hype it.
I think it's in FD's best interest to pitch (or "hype) the IP to potential investors.
More funding and more incentive for FD to release a finished product in an agreeable timescale. I speculate that the Kickstarter had most of it's quality shine through as an indicator of the public desire for Elite as well as a small chunk of funding (1.5mil isn't really that much as we all unfortunately know)
And of course more Let's Player's = More beta backers, which in turn = MOAR MONIE YAR (They want refunds? Let them eat cake!)
SC LP's are very popular so far. I'd like to see more big LPers pick this up.
Oh and snicker all you want but it was Scott Manley who introduced E: D to me. $150 later and I am glad for it.
Plus I've never gotten this involved with a video game before, going onto the forums, watching the FD business affairs... Heck even staying up to date with the newsletters!
Oh SC just released a new ship commercial? That's cool... Meh