How to raise guest numbers effectively?

Hello guys..

I need one or two tips..
I am in career mode, Caldera level, the savanna one, i think the second after tutorial...

Gold goal: 2800 visitors...

I am around 2600 for some time now... putting more education.. more shops.. trying to accomodate to all needs (not so easy in a pre-build park) Marketing is running 3 campaigns..

It just doesnt hit 2800.... maximum was 2750

Also.. do Education items count that I place along the 4x4 ride?

Thanks for advice
 
Hm... even more animals from the same species?
Because the animal market is rather limited in career mode and i believe i have every high ticket animal, but i could add more hippos for example
 
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