I grind my teeth with every newsletter intro...why so many superlatives?

From the latest newsletter:

''Welcome to the Elite Dangerous Newsletter #138.


It has been an amazing week full of exciting news, excellent videos and loads of fun with Commanders throughout the world as we came live to you from Gamescom, Germany.

...''

Maybe its just me or i am getting old, but it really fatigues me to read and hear the words 'amazing, excellent, incredible, loads of fun' etc. in every piece of FDev official news. My issue is not about whether these adjectives describe factual information. These words are being used so inflationary (i guess industry wide to be fair) that they actually become devoid of meaning. Of course, no sane PR person would write newsletter with a negative conotation. Thats all well and good, but why not use superlatives a bit more sparingly and don't burn through half the dictionary in one sentence.

Whats your take on that issue? Would a different language be less tiresome and maybe have a greater effect?
 
Why? Don't you find the incredible enthusiasm our extraordinary devs have for their beloved brain-child exhilarating? From the community managers to the executive producers, everyone shares the excitement of their revolutionary CEO, who is the great visionary behind this never-seen-before colossus of a space adventure set in the unimaginably advanced, physics defying era of the 3300s, not to mention the 1:1 scale, scientifically accurate representation of our majestically magnificent galaxy.

I for one, am more than a little thrilled for the upcoming development and subsequent successful release of Elite: Dangerous; Horizons, Guardians, which will surely change the way we think about video games forever. I'm bursting with anticipation even.

Oh. My. God, I sound like a Star Citizen press conference.
 
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"It has been an amazing week full of exciting news, excellent videos and loads of fun with Commanders throughout the world as we came live to you from Gamescom, Germany."

Is it bad that I read this with Commandante Lassard reciting it in my head?
 
From the latest newsletter:

''Welcome to the Elite Dangerous Newsletter #138.


It has been an amazing week full of exciting news, excellent videos and loads of fun with Commanders throughout the world as we came live to you from Gamescom, Germany.

...''

Maybe its just me or i am getting old, but it really fatigues me to read and hear the words 'amazing, excellent, incredible, loads of fun' etc. in every piece of FDev official news. My issue is not about whether these adjectives describe factual information. These words are being used so inflationary (i guess industry wide to be fair) that they actually become devoid of meaning. Of course, no sane PR person would write newsletter with a negative conotation. Thats all well and good, but why not use superlatives a bit more sparingly and don't burn through half the dictionary in one sentence.

Whats your take on that issue? Would a different language be less tiresome and maybe have a greater effect?

Your rant is not in vain. I remember ranting about it some time ago and I've seen a lot less "AND MUCH MORE..." which literally meant "Once again, we have absolutely nothing to show you but here is a player screenshot of an eclipse ! How fun !".
 
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Your rant is not in vain. I remember ranting about it some time ago and I've seen a lot less "AND MUCH MORE..." which literally meant "Once again, we have absolutely nothing to show you but here is a player screenshot of an eclipse ! How fun !".

hahaha iso true!

Everytime Ed (no offense, just doing your job Ed, and you were truly incredible. Such energy) said 'much much more!' I wanted to climb a wall :D
 
From the latest newsletter:

''Welcome to the Elite Dangerous Newsletter #138.


It has been an amazing week full of exciting news, excellent videos and loads of fun with Commanders throughout the world as we came live to you from Gamescom, Germany.

...''

Maybe its just me or i am getting old, but it really fatigues me to read and hear the words 'amazing, excellent, incredible, loads of fun' etc. in every piece of FDev official news. My issue is not about whether these adjectives describe factual information. These words are being used so inflationary (i guess industry wide to be fair) that they actually become devoid of meaning. Of course, no sane PR person would write newsletter with a negative conotation. Thats all well and good, but why not use superlatives a bit more sparingly and don't burn through half the dictionary in one sentence.

Whats your take on that issue? Would a different language be less tiresome and maybe have a greater effect?

I am always having a hard time not to turn off those FD live streams where every second word is great, amazing, incredible and full of self-adulation about every single feature. If those streams would be in german i think i would freak out completely.. :)

Overall i find all those streams and newsletters a bit childish and i would prefer them in the style ObsidianAnt is doing it.
 
Agree with OP, but then again maybe we're old and seen enough to not be impressed (not meaning E:D is not one of my all time favorite games), but totally agree that overuse of superlatives sounds like my 7 year old speaking.

Bit this all comes from the States corporate/stock market slang, I see it also in corporate communication at work. Excited about this and that well CEOs are excited about how much money they make and we're excited to know if we have work next year.

What a ruined world.
 
Agree with OP, but then again maybe we're old and seen enough to not be impressed (not meaning E:D is not one of my all time favorite games), but totally agree that overuse of superlatives sounds like my 7 year old speaking.

Bit this all comes from the States corporate/stock market slang, I see it also in corporate communication at work. Excited about this and that well CEOs are excited about how much money they make and we're excited to know if we have work next year.

What a ruined world.

When we come down to it I think what we all want is more transparency from the dev and actual informations. Being kept in the dark is stupid for a community like ours.
 
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Maybe its just me or i am getting old, but it really fatigues me to read and hear the words 'amazing, excellent, incredible, loads of fun' etc. in every piece of FDev official news. My issue is not about whether these adjectives describe factual information. These words are being used so inflationary (i guess industry wide to be fair) that they actually become devoid of meaning. Of course, no sane PR person would write newsletter with a negative conotation. Thats all well and good, but why not use superlatives a bit more sparingly and don't burn through half the dictionary in one sentence.

Whats your take on that issue? Would a different language be less tiresome and maybe have a greater effect?

I sort of agree, although it doesn't bother me.
It something that can apply to other things — Like telling your wife/girlfriend that you love her six times day.

Repeat something enough times and it does become mundane.
 
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