Classy.
For myself i did read exactly what he wrote (in a number of threads no less), and as someone that studies the games industry for a living i do actually know what he is talking about. Monetization. It would kill this game for me, as it does in pretty much most games it is used in (check the state of Zynga etc).
Even if you hit the odd rich vein of gold that can generate crazy profits for the companies involved in the process, something like Puzzle & Dragons:
http://www.gamasutra.com/view/news/...imated_2M_daily_from_a_single_mobile_game.php
Those are always the exception to the rule, and often when you dig down into the numbers you find hidden things that pull the figures down.
Basically this 'evolution' in the games industry is a bit like the old Gold Rush syndrome, and there are lots of pundits wanting in on those kind of band-wagons, most will lose and pretty much the gamer is the biggest loser in terms of gameplay effect and just how much they can end up spending on 'nothing', in very real terms.
Monetization in games, in whatever guise you wish to dress it (F2P, DLC etc) is really hard to do well, so that you don't put gamers off, and each game has it's own specific profile on how best to bring this culture into the games design. Some games are easy to design this into and some are impossible.
IF Elite: Dangerous wants to stay close to it's roots, then it falls more into the later category, as it is 'culturally' almost the opposite of a 'pay-to-win' game.
The 'vision' of a completely linked in to real advertising version of Elite is in this trajectory. It would have profound implications for the gameplay (either by design or by feature creep as greater returns are sought) and massively change the theme of the game from the gamers perspective. The sheer effort (re investment cost) to do this kind of thing well, so that it does not get in the way of the gamer or the theme of the game world, is too prohibitive to be undertaken.
So you would end up with a cheap-to-implement version, as this is the only way you could see your returns on the advertising revenue stream. It's a pipe dream in other words, and one that while it might have it's place in Second Life (how is that doing currently you would be wise to check out, how many bigger brands have pulled out of that etc) really does not fit naturally into the Elite world at all, and most likely would end up destroying it, as you see in Second Life now.