Not to mention, by pandering to the "PC gaming master race!!" crowd, they're seriously limiting their potential market and they risk alienating their customers if they ever do release on consoles.
Maybe they are just totally focusing on cash grabbing now, because already figured out that when the time to show things come, people will be displeased because they simply have no capacity to deliver all their promises (I think that probably nobody in the industry would, mainly using that engine, guess what a new team), and they know that hardly people will be so forgiving with them forever... so, making money while they can and appealing to say what those who are giving money to them, want to hear... as their only hope of temporary profit, knowing that the party will end, but maybe in the hope that could make those few, "evangelized" enough to eternally be willing to pay them thousands of dollars for more promises, instead actual results. "A game of buying more promises, not really to play".
Kind of revealing through their actions, that inside the doors, they lost the hope already of a good scenario to come, because the agressivity, in that level, makes no sense, useless, closing doors.
In fact, they wouldn't need to go to this low-level, with so much side effects, to convince those people to give more money. How many people get offended now, while having all the patience to wait for the BDSSE, to hear that the company is already calling the current game the BDSSE, and ridicularizing the own legacy that lead many of them to pledge (Wing Commander).
Those people in charge of their marketing are indeed, amateurs and I have no idea why CR never hired more skilled professionals and keep putting in those lines, more amateurs (like the fan who was hired and is who is narrating that animation)... They seem totally lost in what a serious and good marketing strategy is. It's ok to hate publishers, but treating what they deal in so amateurish way... won't end well.