This is marketing in 2017. Gone are the days when you could buy a print ad in PC Gamer magazine and call it a day. A web banner ad on Gamespot won't do the trick anymore. Today it's about getting influencers excited about your product and keeping the buzz up on social media, including YouTube, the second most popular search engine.
Frontier is in the process of a new launch, PS4. They need to crank up the social buzz and SEO to attract new players, so they need the buzz outside of game in social channels. Video blogs and forums. With a whole new group of prospective players, they need lots of fresh content on social channels. If I'm a PS4 player, I might think, this is an older game, why should I buy this now. Well, because a whole new chapter is just starting. Aliens -- a coincidence just as a new platform version launches? Don't think so, ha.
If the whole alien thing is not for you, that's OK but you may have to shut your ears for a bit.
