JC shouldn't play PR games, then. This story was created and promoted by his team, who he was paying. It was solely about casting JC as some sort of man of the people and got to a point where even the Guardian realised that the original news item was misleading and required some explanation.
In case you'd forgotten - this is the man that promised a fresh approach to his politics and presentation. No spin, all substance. Except for the spin.
JC was sat down in a seat 45 minutes into a 3 hour journey. JC admitted himself that he could have been sat down earlier but chose not to as he'd prefer to sit with his wife (strangely, she wasn't present for that photo with him sat on the floor). JC refused an upgrade to first class, presumably so he could demonstrate how hard done by he and his fellow commuters were. The self-admitted facts of the matter stink to high-heaven.
The news piece was basically hand-crafted by Yannis Mendez and a guy called Anthony Casey. Frankly, that's where the blame for the backlash lies. The stupid thing is, if he hadn't resorted to picking a fight with Branson (a Labour supporter and donor, by the way - top work JC) he would have made a perfectly reasonable political point which would have chimed with lots of people and then we'd have moved on.
The New Statesman I think covers this nonsense pretty well:
(And how on earth do you manage to make this about the Conservatives?)
How does any of that in any way excuses the lies spread which are now proven to be false?
"He shoukd play pr games then. If you upload a vid, its perfectky fine to take bits of it, create a false narrative to falsely accuse someone of things you know didnt happen."
Why not just say:"hey, JC was right, that other lying sack of waste should profoundly apologize and then get lost."